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5 Things To Know Before Choosing Your Next Marketing Tool
www.business2community.com

Let's start with the problem: there are thousands of Marketing Tech vendors right now – each offering a free trial (and the world) for those smart enough to choose it. And when I write thousands, I am not in any way exaggerating: The number of …

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IBM's support of big data tool Spark could thrust it into mainstream
www.marketingdive.com

IBM is putting its support behind Spark — a tool used to analyze large amounts of data in real time. (For example, targeting ads to people as they walk by a billboard.) Although not the first big firm to work with Spark, IBM's authority and scale …

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Apple's new app analytics tool is now available to all registered iOS developers
venturebeat.com

[Free Webinar – May 14] Social media management experts reveal secrets for leveraging tools to drive results. VB analyst and experts tell all and answer questions live Sign up now! Apple's new app analytics tool is now available to all registered iOS …

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My Social Media Tool Belt: 5 Must-Have Apps
feedproxy.google.com

I’ve had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel – who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work, a SaaS startup, during the time that I was in charge of marketing there, and I’m […]

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Apple opens beta testing of analytics tool for iOS app developers
venturebeat.com

Apple mentioned a new app analytics feature at last year's WWDC conference, and now the company is finally starting to invite registered developers to beta test the product. Apple sent out invitations to iOS developers today and is admitting …

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Social Media as Lead Generation Tool
feedproxy.google.com

The social media has today grown into an essential lead generation tool for companies of all sizes and in all manners of business. The platform offers a unique way to search, find and engage prospects. Statistically, more than 58% of marketers who have been using the social media as a marketing tool for the past […]

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Zmags launches its Creator tool for marketers who like it fast
venturebeat.com

Boston-based Zmags is today launching its Creator platform to help satisfy marketers' taste for speed. The platform, emerging from a beta for existing customers, enables the drag-and-drop creation and straightforward deployment of interactive content …

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MetrixLab Debuts COMPACT Package Testing Tool
www.mrweb.com

Alexander Kleijngeld MetrixLab, which merged with Japanese online specialist Macromill last year, offers a range of consumer insights and marketing analytics solutions. The new COMPACT tool has been developed to deliver feedback on the strengths and …

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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