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Moz launches Domain Analysis, free tool for SEO metrics
feeds.searchengineland.com

Includes experimental metrics not available in Moz’s paid offerings. Please visit Search Engine Land for the full article.

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Google Search Console adds Change of Address tool to new interface
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The change of address tool should be around for the foreseeable future. Please visit Search Engine Land for the full article.

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Keywords Everywhere tool goes paid on Oct 1
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‘The only other option would have been to shut it down,’ developer says. Please visit Search Engine Land for the full article.

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BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool
feeds.searchengineland.com

The tool is designed to help SEOs and businesses more easily track local algo changes. Please visit Search Engine Land for the full article.

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Majestic’s enhanced tool now gives SEOs a lot more useful context about backlinks
feeds.searchengineland.com

New “link context” visualizes where the link appears on the page, the surrounding text and associated link density. Please visit Search Engine Land for the full article.

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Microsoft Advertising rolling out experiments A/B testing tool globally
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Here’s what you need to know to get started with Microsoft Advertising experiments. Please visit Search Engine Land for the full article.

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TF-IDF: The best content optimization tool SEOs aren’t using
feeds.searchengineland.com

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article.

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Nokia touts predictive tool to enhance telco marketing
www.digitalnewsasia.com

“Although major analytics vendors talk about similar abilities and provide solutions for marketing use cases, they generally lack a specific marketing analytics platform with integrated customer experience insights and prediction capabilities,” he …

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