The Marketing Digest

This article is part 2 of a 4 part article series on customer experience sponsored by Arm Treasure Data. Our recent research on the state of the customer journey found companies are still struggling with data integration. Continue reading…

Creating a good call to action is a standard requirement in digital marketing. But today’s digital ads are anything but standard. Call to actions, or CTA, in the early days of the web could be found in search ads displayed on a computer screen. Continue reading…

According to research conducted through the Emory Sports Marketing Analytics Project, switching away from a Native American mascot has no long-term negative impact on a team. In fact, keeping Native American mascots reduces financial performance and …

A poll conducted by Emory Sports Marketing Analytics ranked Dallas Cowboys fans first in loyalty and support in 2015, while the Eagles finished 11th. In other words, don't send your kid to Emory University, where alcohol consumption has gotten totally …

Customer experience is fraught with seeming contradiction. We’re told incessantly how important digital and mobile marketing is. Heck, Facebook recently found that mobile video is far more engaging than good, old-fashioned TV! We’re told customers listen less to businesses and more to themselves, peers and trusted influencers. Continue reading… Follow us on Twitter Join free […]

Millennials are also fighting back against brands that over-market to them in concrete ways, like blocking phone numbers, unsubscribing from email lists, or uninstalling apps that spam them with push notifications, according to the marketing analytics …

Eight reasons why businesses should consider timetracking software. 

SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the […]