Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore. Please visit Search Engine Land for the full article.
SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube. Please visit Search Engine Land for the full article.
“How often do you really plan to attack your market sector?” When I ask senior leaders that question, at first they say, “We watch our sector carefully and always make sure we are aware of our competitor’s market moves. Continue reading…
Do customer acquisition or customer retention strategies deliver a higher return on investment? Today’s marketers are pulled in many directions, and the answer to this debate has an effect on their budgets and how they spend them. Continue reading…
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills. Please visit Search Engine Land for the full article.
If you’re looking to aggregate social media posts about your brand and utilize them for your own marketing efforts, you need to check out Livefyre Studio, a social content marketing platform that allows companies to engage consumers through real-time user generated content.
Citi is one of the biggest financial services providers in the world, managing more than 200 million customer accounts and operating in over 140 nations across the world. Given the vast diversity of the group, which includes Citibank, CitiFinancial and Banamex, among others, managing the organisation’s social media presence is an equally diverse task – I spoke to Heather Dahill, Director and U.S. Head, […]
How do you identify a great copywriter? Is it their knowledge of the subject? Their ability to tell stories? Their grammatical abilities? In this post, Barry Feldman looks at the key qualities and traits brands should consider when hiring a writer – and what to look out for to avoid problems.