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The importance of building brand awareness through Amazon advertising
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Marketers should be looking at the brand-building potential across both display and search ads because Amazon is not just about direct response anymore. Please visit Search Engine Land for the full article.

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Tell your brand’s story through video ad sequencing
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SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube. Please visit Search Engine Land for the full article.

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How Customer Experience Teams Strengthen Your Brand Through Market Disruption
www.cmswire.com

“How often do you really plan to attack your market sector?”  When I ask senior leaders  that question, at first they say, “We watch our sector carefully and always make sure we are aware of our competitor’s market moves. Continue reading…

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Cultivate Lasting Customer Relationships Through Loyalty Programs
www.cmswire.com

Do customer acquisition or customer retention strategies deliver a higher return on investment? Today’s marketers are pulled in many directions, and the answer to this debate has an effect on their budgets and how they spend them. Continue reading…

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SMX Advanced through the lens of a young SEO professional
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Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills. Please visit Search Engine Land for the full article.

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SMToolbox: Engage Consumers through Real-Time Social Content with Livefyre Studio
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If you’re looking to aggregate social media posts about your brand and utilize them for your own marketing efforts, you need to check out Livefyre Studio, a social content marketing platform that allows companies to engage consumers through real-time user generated content.

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Big Brand Theory: Citi Brings Clients Together Through Social Engagement
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Citi is one of the biggest financial services providers in the world, managing more than 200 million customer accounts and operating in over 140 nations across the world. Given the vast diversity of the group, which includes Citibank, CitiFinancial and Banamex, among others, managing the organisation’s social media presence is an equally diverse task – I spoke to Heather Dahill, Director and U.S. Head, […]

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20 Signs Your Web Content Writer Won't Cut Through the Crap
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How do you identify a great copywriter? Is it their knowledge of the subject? Their ability to tell stories? Their grammatical abilities? In this post, Barry Feldman looks at the key qualities and traits brands should consider when hiring a writer – and what to look out for to avoid problems.

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