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Thought

Don't Be a Thought Leader
www.cmswire.com

I left the house the other morning, drove to the train station, hopped on the train, and … couldn’t for the life of me remember if I locked the front door. After several frantic calls to my neighbors, I found out I had. Continue reading…

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Customers Can Tell When No Thought Goes Into Product Design
www.cmswire.com

Attention companies: We can tell when you don’t have a qualified customer experience (CX) or user experience (UX) practitioner working there. Continue reading…

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If There's No Thought, It Doesn't Count: Facebook Drains the Meaning From Happy Birthday
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Alex Hern of The Guardian has a weirdly disconcerting article up, “‘Happy Birthday!’ is dead, and it’s all Facebook’s fault,” about how Facebook’s efforts at creating convenience for its users is just leading us ever further into a techno-dystopian cyber-future where all our interactions with other human beings are nothing but an unending series of […]

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Interview with David Raab – Marketing Technology and Analytics Thought Leader
www.martechadvisor.com

1. Could you tell me a little about your background and how did the idea for Raab Associates take root? I started my career as a direct marketer, selling magazines and continuities. My last corporate job was managing a team of statisticians. When I …

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The Importance of Content for Inbound Marketing and Thought Leadership
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Given that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. Although inbound marketing hasn’t surpassed traditional marketing initiatives in terms of popularity, it is definitely catching up in a very short period.

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SourceLink Releases Thought Leadership Paper Detailing Customer Journey …
www.virtual-strategy.com

Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink's analytic and communication solutions …

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Implementing Marketing Analytics – Marketing Thought
neilbendle.com

Cesar Brea's book, Marketing and Sales Analytics, is a practitioners take on analysis. Indeed a full third just details his conversations with practitioner experts. The work has several points that are worth considering. (He also …

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Food for Thought on Perceived Value of Your Products or Services
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Food for Thought on Perceived Value of Your Products or Services March 20, 2015 In business schools and marketing seminars, offering discounts is almost universally given as a way to jumpstart sales and create customer interest. Things sometimes work that way, but we also have to be aware that asking people to give less for […]

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