Content is vital for business operations. It informs important decisions, enables responsive customer service and secures the records of commerce. And there’s way more of it from within an organization’s systems, and from beyond the firewall, such as social media. Continue reading…
Enhance your skill set by bringing your SEO knowledge to the world of computer programming. Please visit Search Engine Land for the full article.
There are few prevailing myths about advertising on the web that keep advertisers and marketers hamstrung. Do you count the number of people who view a page on your website? It turns out that counting clicks, though it may be one of the most common metrics, doesn’t work that well if you want to know how many people […]
Reports have indicated that Facebook is testing a feature which would recommend topics to write about within the Status Update field. Is this a good thing? Should Facebook be prompting users on what they might like to discuss?
Facebook is a spider web of spun content, and learning how to use the social platform for marketing purposes has become all the more important. With the ultimate goal being to get your content shared, here are some content marketing tips that will achieve the sharing you want that will help grow your business.
According to Christine Moorman, a professor at Duke's Fuqua School of Business and director of The CMO Survey, “Companies under utilize the marketing analytics that they've requested and have available for decision making.” She concludes, “Analytics …
By adopting the practices of a publisher like the New York Times or Wall Street Journal, large and small companies can create useful content that builds trust with potential customers and deepens their relationship with existing customers. Here are five ways to think like a publisher.
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.” If you filled in your blank with something like WordPress, Hootsuite, Buffer, or HubSpot, you might be making the classic mistake of confusing tools with solutions.