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Things

Let’s clear things up: Google’s ‘Florida 2’ algorithm update is not related to original Florida update
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Here is why some folks are calling this the Florida 2 update but don’t let the name confuse you. Please visit Search Engine Land for the full article.

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6 things Google Ads can now do automatically
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Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ automation works and what PPC professionals and account managers can do to further improve results. Please visit Search Engine Land for the full article.

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5 things to check if your traffic suddenly drops
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Has your traffic taken a sudden nosedive for no obvious reason? Let’s investigate the most common underlying issues and the ways to get back on track. Please visit Search Engine Land for the full article.

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7 Things You Didn't Know a Digital Assistant for Work Can Let You Do
www.cmswire.com

By now, you’ve probably asked Alexa to play your favorite song. Or set a timer while you’re cooking. Maybe you’ve even asked Alexa to order your favorite Starbucks frappuccino. Continue reading…

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Already doing SEO? Add these two things to optimize for voice search
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Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. The post Already doing SEO? Add these two things to optimize for voice search appeared first on Search… Please visit Search Engine Land […]

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Measure Customer Use of Things, Not Customer Satisfaction With Things
www.cmswire.com

“The problem with customer satisfaction surveys,” a sales manager once told me, “is that they don’t predict future behavior. We’ve found that customers who are ‘satisfied’ can be as likely to leave us as those who say they are not satisfied. Continue reading…

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4 things SEO professionals should do consistently
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Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. The post 4 things SEO professionals should do consistently appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Optimizing for Hanukkah: Sometimes it’s still strings, not things
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Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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