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New Digital Workplace Technology Poses Challenges, But They Can Be Overcome
www.cmswire.com

Use of different technologies in their introductory phases has always seemed like a troublesome task. Two of the most important factors contributing to this perception are reluctance at a human level and the primitive nature of the technology itself. So is seen when it comes to collaborative technologies. Continue reading…

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Are Your Business Decisions Failing Because They Are Biased?
www.cmswire.com

Cognitive bias is something all of us need to understand. It affects our own decisions as well as those our leaders make in running the business. It affects the setting of strategy as well as its execution. It affects our and others’ assessment of what might happen (aka risk). Continue reading…

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Restaurants believe digital channels more important  than consumers say they are
feeds.searchengineland.com

Online reviews cited by 48% of owners as influential; only 35% percent of consumers agreed. Please visit Search Engine Land for the full article.

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Beyond the Campaign: Times They Are A-Changing for CMOs
www.cmswire.com

“Ch-ch-ch-ch-changes. Turn and face the strange” ― David Bowie  Deloitte calls it beyond marketing; Gartner, a new equilibrium; Forrester, moments-based customer experience (CX). However you slice it — change is coming to marketing and CMOs need to be ready. Continue reading…

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Big Brand Theory: KLM Uses Social to Meet Customers Where They Interact
feedproxy.google.com

KLM Royal Dutch Airlines is the poster child for social media customer service. Last year, KLM’s social media manager Karlijn Vogel-Meijer reported that the airline is now generating €25m ($US27.3m) in sales, per year, that they can directly attribute to their social media efforts. That’s no small feat – so how do they do it? I got a chance to speak with Vogel-Meijer to find […]

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Study Shows Digital Marketing Agencies Retain More Clients If They Track …
www.prnewswire.co.uk

About Mediahawk: Mediahawk is a leading call tracking and marketing analytics provider. They monitor the advertising effectiveness of thousands of marketing campaigns for companies such as Aston Martin, Kia UK, The Caravan Club, Barchester Healthcare …

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If Banks Want to Drive Leads on Social, They Need to Focus on These 3 Key Areas
feedproxy.google.com

Create value—not product pitches—at every stage of your buyer’s journey. Simple ways banks can drive leads with social media. At Hootsuite, I’ve seen social selling programs from many different organizations and perspectives. What I’ve observed is that social selling has transformed and matured over the past few years. Five or six years ago, social selling […]

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Facebook Updates News Feed Controls, Gives Users More Say in What Content They See
feedproxy.google.com

Facebook has today unveiled a new way for users to have more say over what content gets priority in their News Feeds, enabling them to ensure they never miss any updates from friends or Pages they want to hear from. It’s a more user-friendly, and potentially powerful, way for users to re-take control over their Facebook experience, […]

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