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Marketing Change Catalysis | These Mini Case Studies Address Common Challenges
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Raise a hand if you’ve ever experienced the ripple effects of change in your life.  You know, you change one thing over here and other things change over there, even if the change wasn’t intended? Yes, same here. In my work helping customers establish and advance Centers of Excellence across their organizations, I see how […]

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Don’t overlook these 5 quick updates to boost your search ranking
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Focus on pages on the brink of page 1 ranking but don’t forget about quick fixes to 301 redirects, People Also Ask and FAQ structured data optimizations. Please visit Search Engine Land for the full article.

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
Take these digital marketing courses beloved by big name companies
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TL;DR: CXL Institute is one of the best online training hubs in the game (just read its reviews) and you can take 94% off three of its top digital marketing courses with this special offer. It’s no secret that digital marketing is a solid skill set in today’s environment. We’re not even totally convinced that […]

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Grab these Search Marketing Expo rates now!
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Register by next Saturday, October 5, to save up to $600 off on-site rates! Please visit Search Engine Land for the full article.

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These 5 Vendors Lead in Transactional Content Services
www.cmswire.com

Enterprise Content Management isn’t what it used to be. Well-established vendors have expanded their core competence.  So much so, in fact, that earlier this month Forrester released a brand new Wave around it. Continue reading… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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TIME TO RETIRE THESE MASCOTS – Folio Weekly
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According to research conducted through the Emory Sports Marketing Analytics Project, switching away from a Native American mascot has no long-term negative impact on a team. In fact, keeping Native American mascots reduces financial performance and …

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Survey puts New Orleans Saints fans ahead of these NFC South teams
www.nola.com

Emory Sports Marketing Analytics rated Saints fans as the best in the NFC South based on fan behavior connected to attendance, prices and revenue. In other words, Saints fans are the best in the NFC South based in part on home sellouts and jersey sales.

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If Banks Want to Drive Leads on Social, They Need to Focus on These 3 Key Areas
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Create value—not product pitches—at every stage of your buyer’s journey. Simple ways banks can drive leads with social media. At Hootsuite, I’ve seen social selling programs from many different organizations and perspectives. What I’ve observed is that social selling has transformed and matured over the past few years. Five or six years ago, social selling […]

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