Online reviews cited by 48% of owners as influential; only 35% percent of consumers agreed. Please visit Search Engine Land for the full article.
Facebook has now indexed more than two trillion posts, a huge collection of data that represents significant potential for search on the platform. Whether Search is a commercial proposition now or not, there’s little doubt that Facebook is looking to both improve and monetize Search – but what does that mean in the wider context of the Facebook experience?
Brand journalism. Maybe you’ve heard the term and wonder what it means. Maybe you’ve also heard that it’s really only meant for the big guys — companies like Nike or Coca-Cola — who can afford to set up true newsroom-style publishing environments in-house.
The rise of the huge YouTube celebrity in the past few years is usually discussed in the context of youth marketing, and basically how the kids are these days with their YouTubing and such and such tend to care more about their little videos than traditional marketing efforts like celebrity endorsements. Well, now that grumpy-old-man […]
Marketing analytics companies continue to grow throughout the tech industry and will probably continue to grow. In short, the ecosystem is growing and seed stage founders are finding ways to grow their companies beyond raising funding by using their …
Dominique Strauss-Kahn, the former IMF director who hit the headlines for all the wrong reasons in the Sofitel sexual assault case, made a big comeback on Twitter recently. Basically, within the space of two tweets, Strauss-Kahn set himself up for a political return in the near future.
If you’re not utilizing Instagram yet, it might be time to look into it. Between the organic reach declines and expanding commercialization of Facebook, and the noise of Twitter, Instagram has emerged as the platform where many social media users have turned to. And now, a new study from Locowise has underlined the platform’s popularity, and why brands should be considering getting […]
The dichotomy on Pinterest is changing, with the platform’s male user base more than doubling in the last year, and sign-ups trending higher again in 2015. But what explains the sudden testosterone boost? With the ability to conduct more relevant searches, make quick purchases, and follow other like-minded men, it’s no wonder men are flocking to the visual-focused social network.