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Tests

Advanced testing: What 4,000 A/B tests can teach you
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Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you… Please visit Search Engine Land for the full article.

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5 New Facebook Updates and Tests Spotted This Week
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Here are five tests of possible upcoming Facebook features seen ‘in the wild’ in the last week.

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SearchCap: Google tests personal search, featured snippets CTR & Google Attribution
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google tests personal search, featured snippets CTR & Google Attribution appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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5 Facebook Updates and Tests Spotted This Week
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Here are five new features being tested or rolled out by Facebook.

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Google tests ‘highlights’ icons in the local knowledge panels
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Google is busy testing new features in the local listings. Here is one that shows fun icons. The post Google tests ‘highlights’ icons in the local knowledge panels appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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4 Facebook Updates and Tests Spotted This Week
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Facebook’s always testing out smaller additions and updates – here’s four spotted ‘in the wild’ this week. 

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New Google pilot tests Shopping ads on the Display Network
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Ads will start appearing first on fashion and home design sites. The post New Google pilot tests Shopping ads on the Display Network appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The great big list of landing page tests to try
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Sometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in! The post The great big list of landing page tests to try appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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