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Testing

Facebook Adds New Tools to 'Creative Hub' Ad Testing Platform
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Facebook has announced some new tools for their ‘Creative Hub’ ad testing platform. 

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Advanced testing: What 4,000 A/B tests can teach you
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Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. The post Advanced testing: What 4,000 A/B tests can teach you… Please visit Search Engine Land for the full article.

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Setting up and testing AMP for WordPress: A quick 7-step guide
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Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. The post Setting up and testing AMP for WordPress: A quick 7-step guide appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google is testing 11 variations of black links in search results
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Google frequently makes changes to its search results pages in order to improve the user experience. Contributor Sergey Alakov has collected examples of what appears to be Google’s latest test: replacing blue links with black ones in the user interface. The post Google is testing 11 variations of… Please visit Search Engine Land for the […]

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Are you a featured snippet? If so, Google’s testing dropping your web listing
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Google has confirmed they are testing removing the featured snippet from the main core web results. The post Are you a featured snippet? If so, Google’s testing dropping your web listing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Facebook's Testing a New 'Topics to Follow' Option to Get More Content into Your News Feed
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Facebook’s testing out a new way to show users more content, with ‘Topics to Follow’ suggestions in your News Feed.

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Facebook Testing New QR Code System to Link Online Efforts to Offline Sales
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Facebook’s testing out a new tool to better link online ad exposure and offline purchase behavior.

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Ditch Your Traditional Testing Tactics to Improve DX
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For modern empowered customers, expectations for their digital experiences with a brand are always evolving. So it stands to reason that companies looking to compete for those empowered customers must keep up by constantly improving the digital experiences they provide. Continue reading…

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