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Testing

Beating remarketing addiction and testing for incremental value using Google Analytics
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Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Please visit Search Engine Land for the full article. Please visit Search Engine Land for the full article.

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Google is officially testing ‘more results’ button to load more search results
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Instead of making searchers click to the next page of search results, Google is testing showing more results on the same page. The post Google is officially testing ‘more results’ button to load more search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google launches new Rich Results testing tool with some rebranding
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In addition to the new testing tool, Google is grouping all the names for these types of search results into the name “Rich Results.” The post Google launches new Rich Results testing tool with some rebranding appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Rich results testing tool, Google AdWords images & Search Console bug
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Rich results testing tool, Google AdWords images & Search Console bug appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google is testing images in search text ads
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The test was spotted on mobile over the weekend. The post Google is testing images in search text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google testing an answers carousel within the search results snippets
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Publishers and webmasters might not like this new feature Google is testing. The post Google testing an answers carousel within the search results snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google’s all-new, quite counterintuitive guide to ad testing
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The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation. The post Google’s all-new, quite counterintuitive guide to ad testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
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The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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