The Marketing Digest

In the two decades since my career started, there’s been an ongoing push to move towards low-code solutions. While we never called it that, the purpose has always been the same: to give more power to more people. In the ’90s it was drag-and-drop tools to customize user interfaces. Continue reading…

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible ” — Donald Norman, “The Design of Everyday Things” Consider this scenario that plays out in some variation in every organization: Continue reading…

The costs involved with creating content are substantial for many organizations, yet only 29% of marketers have a strategy for reusing their content later on. That’s in part because much of the content is lost or unusable by marketing teams due to content silos. Continue reading…

Fitbit-successor wearables will be Assistant-centric devices, supported by BERT. Please visit Search Engine Land for the full article.

Use of different technologies in their introductory phases has always seemed like a troublesome task. Two of the most important factors contributing to this perception are reluctance at a human level and the primitive nature of the technology itself. So is seen when it comes to collaborative technologies. Continue reading…

Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert. Please visit Search Engine Land for the full article.

Voice technology has become part of our daily lives. We walk into our kitchens every morning and tell our smart speakers to read us the headlines, or we make a shopping list via voice command while we are in the middle of cooking dinner. Continue reading…

"Call tracking is a form of lead attribution and marketing analytics technology marketers use it to track inbound phone calls back to the specific marketing source that originated them," Steve Griffiths, senior vice president of marketing, strategy and …