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Technology

Is Low-Code Technology Right For You?
www.cmswire.com

In the two decades since my career started, there’s been an ongoing push to move towards low-code solutions. While we never called it that, the purpose has always been the same: to give more power to more people. In the ’90s it was drag-and-drop tools to customize user interfaces. Continue reading…

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The Best Technology Is the Technology You Don’t Notice
www.cmswire.com

“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible ” — Donald Norman, “The Design of Everyday Things” Consider this scenario that plays out in some variation in every organization: Continue reading…

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Content Silos: The Right Technology Is Half the Battle
www.cmswire.com

The costs involved with creating content are substantial for many organizations, yet only 29% of marketers have a strategy for reusing their content later on. That’s in part because much of the content is lost or unusable by marketing teams due to content silos. Continue reading…

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Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion
feeds.searchengineland.com

Fitbit-successor wearables will be Assistant-centric devices, supported by BERT. Please visit Search Engine Land for the full article.

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New Digital Workplace Technology Poses Challenges, But They Can Be Overcome
www.cmswire.com

Use of different technologies in their introductory phases has always seemed like a troublesome task. Two of the most important factors contributing to this perception are reluctance at a human level and the primitive nature of the technology itself. So is seen when it comes to collaborative technologies. Continue reading…

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Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land
feeds.searchengineland.com

Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert. Please visit Search Engine Land for the full article.

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How the Voice Technology Industry Is Transforming
www.cmswire.com

Voice technology has become part of our daily lives. We walk into our kitchens every morning and tell our smart speakers to read us the headlines, or we make a shopping list via voice command while we are in the middle of cooking dinner. Continue reading…

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Mobile Technology Proves a Challenge for Marketers – eWeek
www.eweek.com

"Call tracking is a form of lead attribution and marketing analytics technology marketers use it to track inbound phone calls back to the specific marketing source that originated them," Steve Griffiths, senior vice president of marketing, strategy and …

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