The Marketing Digest

Use of different technologies in their introductory phases has always seemed like a troublesome task. Two of the most important factors contributing to this perception are reluctance at a human level and the primitive nature of the technology itself. So is seen when it comes to collaborative technologies. Continue reading…

Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert. Please visit Search Engine Land for the full article.

Voice technology has become part of our daily lives. We walk into our kitchens every morning and tell our smart speakers to read us the headlines, or we make a shopping list via voice command while we are in the middle of cooking dinner. Continue reading…

"Call tracking is a form of lead attribution and marketing analytics technology marketers use it to track inbound phone calls back to the specific marketing source that originated them," Steve Griffiths, senior vice president of marketing, strategy and …

… revenue growth and market share. Services include web content management, web and marketing analytics, digital creative, marketing automation, mobile applications, digital publishing, marketing management, and business intelligence solutions.

1. Could you tell me a little about your background and how did the idea for Raab Associates take root? I started my career as a direct marketer, selling magazines and continuities. My last corporate job was managing a team of statisticians. When I …

If you're not reaching, engaging, and monetizing customers on mobile, you're likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in …

… Mn invested, Business Intelligence with USD 51.27 Mn invested, Marketing Analytics with USD 40.5 Mn invested, Web & Mobile Analytics with USD 33.2 Mn invested, Marketing Data with USD 32.1 Mn invested, Sales Enablement with USD 28 Mn invested, …