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Marketing tech space continues consolidation trend with new M&A activity …
www.marketingdive.com

Over the last several years the marketing technology space has been consolidating, mostly through acquisitions by major tech firms such as Oracle, IBM, Salesforce.com and Adobe. The latest acquisition news features two independent companies – Sysomos …

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Waltham health tech company adding employees, expanding headquarters
www.bizjournals.com

That's expected to continue with the new software, which offers a variety of tools for health care companies from marketing analytics, to analytics geared towards companies launching rare disease products, to sales, specialty oncology, and electronic …

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Tune Acquires Artisan in Continued Ad Tech Overhaul
www.martechadvisor.com

Leading third-party ad measurement company, Tune, recently acquired three-year-old Artisan Mobile, a Philadelphia-based full-featured mobile marketing automation company. The acquisition is said to be triggered by the restructuring that is taking place …

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How 5 DC Tech Cos. Are Defining Startup Culture
dcinno.streetwise.co

D.C.'s startup executives take it seriously. Allen Gannett, the CEO and founder of D.C.-based marketing analytics startup, TrackMaven, defined company culture as,“the specifications for how [an] organization functions. The habits, quirks, and patterns …

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Media Agency Reviews-Ad Tech Buyer Beware
www.mediapost.com

Marketing analytics is driving all kinds of anxiety in the media world. I think clients who expect accountability for the investments are thinking, “Now that we have the means measure, how come the agency doesn't lead the way in proving out ROI?” The …

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Weekly Roundup: Tech, Digital, and Branding News
feedproxy.google.com

If there’s one thing you need to know about digital media news, branding, and advertising, it’s that there’s always something new on the horizon. With Cannes Lions approaching and brands gearing up for summer campaigns, social platforms and tech releases are happening more frequently than ever. Here are all the bits of news you need […]

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Tech Moves: Fred Hutch names new CIO; Startup vet John Pollard lands at …
www.geekwire.com

We've expanded on our user experience design services in order to better serve our customers' needs, introducing branding, social media marketing, analytics and strategy, and web development in the last year. We're filling out our capabilities as a …

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Cook, Zuckerberg, or Page: Which Tech CEO Stars Shine Online?
feedproxy.google.com

Looking across all online mentions, it’s clear that the CEOs of Facebook and Apple dominate the conversation in comparison to their peers.

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