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The Elephant in the Digital Transformation Room: The Long Tail of Legacy Tech
www.cmswire.com

I was recently asked to do a keynote on the critical need to modernize enterprise technology systems in response to the threat of digital disruptors.  As I was doing my keynote prep, my mind wandered — yes, I know, shocking — to my own personal record of technology innovation. Continue reading…

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How Consumer Tech Paves the Way for B2B Evolution
www.cmswire.com

The newest generation entering the workforce will never have had an AOL Instant Messenger (AIM) account, but at one time the consumer-facing chat program was “how all Wall Street communicated.” Why? AIM solved a business need for instant digital communication, and there was no competitive enterprise option. Continue reading…

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Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content
feeds.searchengineland.com

The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps. Please visit Search Engine Land for the full article.

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Marketing tech space continues consolidation trend with new M&A activity …
www.marketingdive.com

Over the last several years the marketing technology space has been consolidating, mostly through acquisitions by major tech firms such as Oracle, IBM, Salesforce.com and Adobe. The latest acquisition news features two independent companies – Sysomos …

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Waltham health tech company adding employees, expanding headquarters
www.bizjournals.com

That's expected to continue with the new software, which offers a variety of tools for health care companies from marketing analytics, to analytics geared towards companies launching rare disease products, to sales, specialty oncology, and electronic …

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Tune Acquires Artisan in Continued Ad Tech Overhaul
www.martechadvisor.com

Leading third-party ad measurement company, Tune, recently acquired three-year-old Artisan Mobile, a Philadelphia-based full-featured mobile marketing automation company. The acquisition is said to be triggered by the restructuring that is taking place …

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How 5 DC Tech Cos. Are Defining Startup Culture
dcinno.streetwise.co

D.C.'s startup executives take it seriously. Allen Gannett, the CEO and founder of D.C.-based marketing analytics startup, TrackMaven, defined company culture as,“the specifications for how [an] organization functions. The habits, quirks, and patterns …

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Media Agency Reviews-Ad Tech Buyer Beware
www.mediapost.com

Marketing analytics is driving all kinds of anxiety in the media world. I think clients who expect accountability for the investments are thinking, “Now that we have the means measure, how come the agency doesn't lead the way in proving out ROI?” The …

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