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targeting

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
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Google Customer Match becomes more accessible to advertisers that don’t have large customer email lists. The post AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The importance of targeting branded searches
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Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views… Please visit Search Engine Land […]

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Targeting featured snippet and ‘People also ask’ SERP features
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Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Pinterest's Adding Thousands of New Ad Targeting Options via Their 'Taste Graph'
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Pinterest is adding thousands of new ad targeting categories through their new ‘Taste Graph’ framework.

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Facebook Removes Major Targeting Options to Fight Discriminatory Advertising
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Facebook announced is removing the ability for advertisers to target their campaigns based on a user’s employer and education.

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SearchCap: Amp links at large, Google AdWords demographic targeting & more
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The limitations of Google AdWords demographic targeting
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Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy. The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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