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targeting

Location targeting available in Google Smart Shopping campaigns
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Target and exclude locations in Smart Shopping campaigns. Please visit Search Engine Land for the full article.

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Are small errors like worldwide targeting draining your budget? This Google Ads script can help
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The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Please visit Search Engine Land for the full article.

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Quora adds 3 new targeting options for advertisers
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The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe. Please visit Search Engine Land for the full article.

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Why it’s worth targeting keywords with no-to-low monthly search volume
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Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website. Please visit Search Engine Land for the full article.

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Twitter adds events to its targeting mix | Marketing Dive
www.marketingdive.com

The event tool includes a calendar of upcoming events and historical data on how those events have previously performed, as well as a one-click activation of campaign targeting events. The micro-blogging site also added Localytics, a mobile app …

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Twitter Releases New Data Tools to Help Advertisers Improve Ad Targeting
feedproxy.google.com

Complimenting their recently released Audience Insights dashboard , Twitter have announced a new range of data resources to help advertisers take advantage of the platform’s reach and better focus their campaigns. These aggregated insights, provided in conjunction with Twitter’s data partners Datalogix and Axciom, offer more detailed audience segmentation options, like the ability to filter by more specific demographic sets, […]

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New Targeting for Twitter Ads Includes Mobile App Downloads
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As mobile continues to expand, Twitter just added value to its platform by giving advertisers the option to target mobile app download history in Twitter Ads.

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Engagement Labs Builds Enhanced Targeting and Segmentation Support for 14 …
www.stockhouse.com

TORONTO, ON–(Marketwired – Jun 4, 2015) – With the focus on servicing a growing global client base, technology and data company Engagement Labs ( TSX VENTURE : EL ), creator of the eValue™ score, announced multiple enhancements to the eValue …

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