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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy
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There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to […]

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How one in-house SEO team is taking on industry incumbents
feeds.searchengineland.com

A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility. Please visit Search Engine Land for the full article.

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Google taking Ads API back to beta over performance issues
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The company tells developers to use the AdWords API until problems are resolved. Please visit Search Engine Land for the full article.

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Facebook Taking the Challenge to YouTube with New Video Ad Partnerships
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Following updates this week relating to new video metrics and an algorithm update geared towards showing users more videos, Facebook has today announced its first steps towards enabling video partners to earn ad revenue from the 4 billion plus videos they’re serving to users every day – a move which also signals its next advance on YouTube in […]

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Taking credit for the sunrise
www.enterpriseirregulars.com

In sales and marketing analytics we're mostly focused on correlation and that means we're far from foolproof in our predictions. I am not trying to get on anyone's case but the fact that we're so vested in correlation simply tells us where we are in …

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Mobile Video Ads Are Taking Off! ….Or Are They?
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If mobile video is the new black when it comes to advertising, then according to this eMarketer study, the future is blacker than ever. More people than ever are watching video on their phones or mobile devices: in 2015, adults in the US will spend an average of 39 minutes per day watching video on their phones and […]

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A KODAK MOMENT? TAKING STOCK OF IOWA'S FOOTBALL BRAND
www.blackheartgoldpants.com

Manish Tripathy, a marketing professor for the Emory Sports Marketing Analytics project, has spearheaded research using publicly available data to measure and rank a sports teams and their brand equity. As Tripathy points out, brand equity with sports …

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SXSW 2015: Taking Back Real-Time Marketing
www.business2community.com

Shutterstock_203557948 (2) If you ask the average marketer for an example of “real-time marketing,” there's a good chance they will reference Oreo's infamous 2013 “You Can Still Dunk in the Dark” tweet from the Super Bowl XLVII blackout.

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