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Predictive Analytics Takes B2B Marketing from Good to Great
data-informed.com

She has a deep background in marketing analytics, data mining, predictive modeling, and business intelligence. Keke holds an MBA from the Tuck School of Business at Dartmouth College. Subscribe to Data Informed for the …

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Will Information Overload Ground the Digital Workplace Before it Takes Off?
www.cmswire.com

By some estimates, data in the workplace doubles every 18 months. And being able to process and make sense of this data has become an increasing challenge as updates and notifications come in from all directions — on the desktop, from mobile devices and soon from wearable devices as well. Continue reading… Follow us on […]

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Ogilvy CommonHealth Worldwide's Suyabatmaz Takes the Helm as Business Director …
www.marketwatch.com

Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, …

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Ogilvy CommonHealth Worldwide's Suyabatmaz Takes the Helm as Business Director …
money.cnn.com

Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, …

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Ogilvy CommonHealth Worldwide's Suyabatmaz Takes the Helm as Business Director …
www.digitaljournal.com

Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, …

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It Only Takes a Seed: 7 Fundamental Steps to Build Your Personal Brand
feedproxy.google.com

When a new potential client contacts us to do business, the first place go to learn about them is the internet. As such, the importance of building and maintaining yout personal brand is greater than ever – in this new episode of The Social Zoom Factor Podcast, Pam Moore looks at some of the fundamental steps […]

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It Takes a Motley Crew to Make a Marketing Automation Team
feedproxy.google.com

The pioneers of the marketing automation industry were — not surprisingly — very smart marketers. They slapped the word “automation” next to “marketing,” and boom, their targets instantly started thinking that these tools could run chunks of their marketing programs… automatically. Set it up, let it run, make millions, retire. No humans need apply.

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Do You Have What it Takes to Be a CMO?
www.cmswire.com

CMOs today require different knowledge and skills from those needed just five years ago. We are accountable for revenue and results and for crafting a compelling customer experience across the buyer journey. Do you have what it takes to be the top marketing leader in your organization? Read full story… Follow us on Twitter Join […]

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