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How Digital OOH Ads Take Your Message to the Streets
www.cmswire.com

While driving down the highway, I spotted a billboard for the dealer of a luxury car brand. The ad struck me as odd because the billboard was advertising a dealer that was 15 miles away in the opposite direction. Continue reading…

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Playboy SVP: Take Your Content to Your Customers
www.cmswire.com

Robin Zucker is a native New Yorker who ventured into the cornfields of mid-America when it was time to attend college — just for a new experience. Continue reading… Follow us on Twitter Join free newsletter View upcoming events Find a new job

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Brands Take a Bite out of Shark Week
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For one week every year, marketers turn into predators, and this year might be the most dangerous yet. I’m talking about Discovery Channel’s Shark Week, which was moved up a month this year, likely in an effort to garner more advertising attention by shifting out of the doldrums of vacation-laden August, and capitalize on the […]

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As U.S. Women Advance, World Cup Ticket Prices Take Off
www.thefiscaltimes.com

Viewership for this year's World Cup has grown about two to three times since the last world championship in 2011, said Manish Tripathi, an Emory University marketing professor and co-founder of Emory Sports Marketing Analytics. Ad revenue has roughly …

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Gmail Adds Take Backsies Option: How to Undo Send on that Dumb Email
feedproxy.google.com

You sent an angry email. You send an email to the wrong person. You hit the dreaded reply-all button, and now everyone knows what you really think of Dave in accounting. We’ve all done it, sure, but Google may have just created a way to take back those mistaken emails, at least during that brief […]

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Study: Americans Are Concerned About Data Privacy, But Few Take Steps to Protect Themselves
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A Pew Research study last month took a look at how Americans’ attitudes regarding data and privacy have changed in a post-Snowden world. The findings show that “Americans feel privacy is important in their daily lives in a number of essential ways. Yet, they have a pervasive sense that they are under surveillance when in public and very few […]

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How to Take Amazing Travel Photos on Instagram
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Before you set out for Hawaii or the Galapagos, check out these tips for getting the most out of the travel pictures you’re sure to post on Instagram. 

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Ogilvy CommonHealth Worldwide's Sebastien Boisseau to Take the Dais at the …
www.digitaljournal.com

Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, …

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The Marketing Digest: Brought to you by NGT Marketing Group LLC

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