RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports. Please visit Search Engine Land for the full article.
Google’s adding new warnings for not HTTPS pages from October – here’s what it means for website owners.
The spinner leads to searches for 19 different Easter egg games and quizzes launched during Google’s 19 years. The post Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Microsoft’s Bing may not be the biggest search platform, but it is serving more than 5 billion searches per month, as outlined in this infographic.
Offering a behind the scenes glance at the doodle team in action, Diao shares what she appreciates most about her work. The post Creating Google doodles that ‘Surprise & Delight’: 5 Questions with Doodler Sophie Diao appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Anniversaries are all about good things, and the Windows 10 anniversary is no different. On Aug. 2, Microsoft releases the anniversary edition of Windows 10 and is celebrating by adding multiple Windows upgrades that should improve Cortana, its intelligent personal assistant; security; and e-commerce, videos and data sharing in the Edge browser. Continue reading…
With the release of her latest album, Beyonce has once again showcased the power of ‘surprise marketing’. So what is it? And how can you use it for your brand’s benefit?
ReachLocal, Inc. (ReachLocal) offers online marketing and reporting solutions, including search engine marketing, display advertising, remarketing and online marketing analytics, each targeted to the small and medium-sized businesses (SMB) market.