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Successfully

8 Tips to Successfully Align Sales and Marketing Teams
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It’d be hard to argue against the thought that a better alignment between sales and marketing means a better bottom line. According to Salesforce’s third annual State of Sales report, 88 percent of high performers said they have sales and marketing teams that share common goals/metrics while only 61 Continue reading…

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The Psychology of Successfully Marketing to Millennials [Infographic]
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Millennials now hold more purchasing power than any other generation, and as such, it’s important that brands work to understand what appeals to this demographic

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How Brands Are Successfully Using Content on Social Media
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Social media can be an incredibly powerful tool – it connects businesses directly with their audience, cutting out the middleman, and allows businesses and customers to develop ongoing and mutually beneficial relationships. However, there is a caveat: in order for social media to be of benefit to a business, the business must leverage it to […]

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Successfully Measuring Social Customer Service Performance
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In order to grasp the full impact and ROI of social customer service, companies need to measure it in a way that enables comparison with—and benchmarking alongside—more traditional customer care channels, such as phone, email and chat. read more

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10 Real World Examples for How to Successfully Post Social Media Content
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With all the social media advice out there, sometimes you have to wonder if any of it actually works. Below I will provide you with 10 rules for posting social media content, but more importantly, I will provide examples of how these rules have been successfully implemented. read more

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