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Local business study finds 0% of site traffic coming from email, paid media
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Are small businesses not using email or digital advertising? The ‘Google Analytics for Local Businesses Study’ looked at 11K local businesses. Please visit Search Engine Land for the full article.

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Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume
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GatherUp’s examination of internal data shows benefits of inclusive process. Please visit Search Engine Land for the full article.

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Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds
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Replying to a third of reviews may increase conversions by 80% for enterprise locations. Please visit Search Engine Land for the full article.

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Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate
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Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri. Please visit Search Engine Land for the full article.

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Featured snippets display on desktop 13% more often than mobile, study finds
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URLs matched 91% of the time when featured snippets were displayed on both devices. Please visit Search Engine Land for the full article.

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Organic search responsible for 53% of all site traffic, paid 15%  [Study]
feeds.searchengineland.com

According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals. Please visit Search Engine Land for the full article.

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Now, more than 50% of Google searches end without a click to other content, study finds
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Zero-click searches hit an all-time high in June. Please visit Search Engine Land for the full article.

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Google beats out Microsoft, Amazon, IBM in image recognition study
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Image search recognition is getting pretty good, here is a study that shows how good it is right now. Please visit Search Engine Land for the full article.

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