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Strategy

The Key Elements of a Successful Intent Data Strategy
www.cmswire.com

As with any new technology investment, marketing and sales teams need to show wins, quickly. Deploying third-party intent data can seem particularly challenging, because intent data has such a wide range of use cases that can affect numerous systems and workflows. Continue reading…

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A Proven Strategy to Train SharePoint Users
www.cmswire.com

Increasing SharePoint usage remains a big challenge for most companies. One explanation for why adoption is low is the lack of effective and sustainable training programs. Continue reading…

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Marketers: Don't Fit Your Strategy to AI, Fit AI to Your Strategy
www.cmswire.com

A writeup from eConsultancy lists 15 different categories of AI in Marketing — yikes! From best offer predictions to social listening to smart segmentation to facial recognition, vendors have sprinkled AI across nearly every stage of the customer lifecycle. Continue reading…

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Google’s Assistant-everywhere strategy reminiscent of old site search playbook
feeds.searchengineland.com

Google Assistant “syndication” is a way to battle Amazon Alexa and expand its reach for later monetization. Please visit Search Engine Land for the full article.

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The line between subdomain leasing and alternative revenue strategy
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How search engines handle subdomain leasing may carry implications for all businesses. Please visit Search Engine Land for the full article.

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3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy
feeds.searchengineland.com

Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps. Please visit Search Engine Land for the full article.

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Google rolls out maximize conversion value smart bidding strategy
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It is now available in all Search campaigns. Please visit Search Engine Land for the full article.

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Nail your home improvement search marketing strategy
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Here are some ways home improvement brands can engage both consumers and professionals to maximize revenue. Please visit Search Engine Land for the full article.

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