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Strategy

4 Steps to Better Lead Generation Strategy | Digital Maturity
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Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a […]

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Where Governance Fits in Your Customer Experience Strategy
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While companies may have a customer experience strategy in place, it won’t count for much if people throughout the organization don’t adhere to the plan. We asked some experts how companies can ensure their CX strategy is followed. Continue reading…

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Your reputation depends on a solid (and legal) online review strategy
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As consumers rely more heavily on online reviews, having a strong review management strategy in place can help your online reputation stand out. Please visit Search Engine Land for the full article.

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Neuromarketing Data | Level Up Your Marketing Analytics Strategy
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As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics. It’s important that your metrics and marketing analytics measure with accuracy and purpose. Not only will those actionable insights […]

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Is Your 5G Business Strategy Ready?
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5G is among the biggest tech buzzwords of the day. But what does it actually mean for users? You won’t find out from AT&T’s series of “OK” commercials, which encourage consumers not to settle for subpar mechanics, doctors, tattoo artists or wireless networks. Continue reading…

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7 reasons why you need to update your reputation management strategy in 2020
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Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity. Please visit Search Engine Land for the full article.

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Adobe’s ABM Strategy | How We Do Account-Based Marketing at Scale
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I love account-based marketing (ABM). I’ve been running ABM teams for some time and find it incredibly satisfying. To me, it is almost like a play. There is a good amount of preparation and planning with many individuals and teams that manage to pull off a unified campaign, and – when done right – the results are incredible. Like most companies, our team at […]

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy
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There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to […]

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