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Essential Steps of an Effective Content Marketing Plan
www.martechadvisor.com

The world is connected via social media today like never before. All this has naturally resulted in unprecedented amounts of content available online. How then can individuals and businesses develop content that stands out in the clutter? Through …

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3 Steps for Successful Paid Content
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Be succinct. This is especially important for people who are seeing your content as part of a brand awareness initiative. Keep in mind the length of time required to fully grasp what you are sharing — especially if it requires an immediate action. Use the available data to optimize the length based on previous results that are as audience-specific […]

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4 Steps To Prepare For The Predictive Analytics Revolution In B2B Marketing
www.business2community.com

Earlier this week, Forrester Research, Inc. published its latest take on how data technologies are changing B2B marketing and sales in the report: “New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data” (July 13, 2015).

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Cooler Heads | Five Steps to Connect Data-Driven Insights …
coolerheadsintel.com

… impact that analytics can have on marketing strategy and execution. Image by Abhisit Vejjajiva. Tags: Business intelligenceData analyticsDrinking from the FirehoseMarketing analyticsMarketing executionMarketing strategy …

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It Only Takes a Seed: 7 Fundamental Steps to Build Your Personal Brand
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When a new potential client contacts us to do business, the first place go to learn about them is the internet. As such, the importance of building and maintaining yout personal brand is greater than ever – in this new episode of The Social Zoom Factor Podcast, Pam Moore looks at some of the fundamental steps […]

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Email Marketing Automation in 6 Simple Steps
www.business2community.com

You can use Marketing Analytics that data to further calibrate follow-up campaigns and to check the necessary budget. Comparing campaigns is a good idea also. Marketing automation makes you able to make marketing accountable. Also, you need to find …

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Study: Americans Are Concerned About Data Privacy, But Few Take Steps to Protect Themselves
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A Pew Research study last month took a look at how Americans’ attitudes regarding data and privacy have changed in a post-Snowden world. The findings show that “Americans feel privacy is important in their daily lives in a number of essential ways. Yet, they have a pervasive sense that they are under surveillance when in public and very few […]

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9 Steps To Writing A Kick-Ass Web Design Brief
www.business2community.com

Fail to prepare, prepare to fail. So the saying goes. In order to avoid a website which fails your expectations, breaches your budget and wastes your time, it is vital you prepare a comprehensive design brief to pique potential agencies interest. This …

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