The Marketing Digest

Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many […]

We couldn’t resist ourselves wondering how startups like Apple, Amazon, Google, and Facebook turned out as business juggernauts in our generation. It seems that these empires have created their own path of success, making them as champions in the industry, and providing them the endless access to constantly acquire greater achievements. Clearly these startups didn’t face any […]

Marketing analytics companies continue to grow throughout the tech industry and will probably continue to grow. In short, the ecosystem is growing and seed stage founders are finding ways to grow their companies beyond raising funding by using their …

Former Klout CEO Joe Fernandez clearly recognized that a government security agency might be interested in his company's data and marketing analytics, particularly knowing what “700 million people talk about around the world on social media and how …

… TED Fellow Apurv Mishra, has received funding from the Draper family and is currently setting up shop in Bengaluru. Other successful alumni of the programme so far include female health device company nVision and marketing analytics company Loopd.

The effort also includes a 12-week "pre-accelerator" program for veterans and military spouses looking to move small-business ideas into the startup stage. Partnership officials are recruiting veterans to help run the programs and share their own …

Starting a business is a lot harder than most people think. Rarely is a business so in tune with its niche that it can float along with minimal effort. But why do so many businesses fail? For that matter, how many of them actually do fail? The reasons …

On the other hand, Ecoziee Marketing will put up its marketing analytics software for faster access and processing. Goldstar Healthcare, a provider of healthcare and hospital management consulting and information system software and solutions, has …