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Starts

Business Process Management Success Starts With People
www.cmswire.com

Many businesses turn to tools and technology to cope with the pace of change and innovation, but at times this emphasis on technical solutions leads executives to overlook the role people play in organizational success. Continue reading…

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Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
feeds.searchengineland.com

It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now… Please visit Search Engine Land for the full […]

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Bing Ads starts testing app install ads in the US
feeds.searchengineland.com

The ads are available for iOS and Android apps. The post Bing Ads starts testing app install ads in the US appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Digital Experience Consistency Starts With Reliable Customer Data
www.cmswire.com

Sometimes, in their eagerness to deliver excellent customer experiences, organizations design “special” moments for individual customer touch points. Tactics like this have multiple issues.  First, that delightful moment you created for a single touch point has nothing to do with what the customer wants from you. Continue reading…

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Great CX Starts With Analytics, MarTech #eMetrics
www.cmswire.com

SAN FRANCISCO —Marketers, web analysts and business intelligence professionals are attending the eMetrics Summit here this week to learn more about gleaning actionable insight from digital touchpoint data and its role in driving digital transformation.

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Whitman School starts graduate-degree program in business analytics
www.cnybj.com

Students will complete courses in data analysis and decision making and business analytics, along with courses in accounting analytics, financial services analytics, marketing analytics and principles of management science. “We have seen job …

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Forbes starts doing influencer marketing—with a twist
www.marketingdive.com

The Wall Street Journal reports that Forbes is taking a somewhat different approach to influencer marketing by charging advertisers for access to influential journalists, academics and bloggers rather than social media stars. Forbes' influencer network …

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And We're Off: Oracle Starts New Year with AddThis Buy
www.cmswire.com

Oracle announced today it acquired open source web personalization provider AddThis. The Vienna, Va.-based provider  of publisher personalization, real time audience insight and activation tools claims to power 15 million websites, which see 1.9 billion unique visitors a month. Continue reading… Follow us on Twitter Get our newsletter View upcoming events

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