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How to Start Your Digital Transformation
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Digital transformation relates to the change associated with the application of technology, but it isn’t just about adopting new technologies. Digital transformation is also about how these new technologies affect the way we work, who we work with, and how we create value. Continue reading…

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Paralympics 2018 Google doodle marks the start of the winter games in PyeongChang
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The animated image celebrating the Paralympic games honors the 670 athletes competing over the next 10 days. The post Paralympics 2018 Google doodle marks the start of the winter games in PyeongChang appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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3 SEO tasks to start 2018 off with a bang
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Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. The post 3 SEO tasks to start 2018 off with a bang appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Content Strategy 101: What It is and Where to Start
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Content marketing and a content strategy are two very different things. You might think that because your blog revolves around a certain topic, your content strategy is exactly that — a blog that discusses a topic related to your product or service. Continue reading…

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Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter
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Google has brought back its animated mouse to finish out the 2017 solstice and equinox doodle series. The post Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google Lens an impressive start for ‘visual search’
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While it makes lots of mistakes, it also gets lots of things right. The post Google Lens an impressive start for ‘visual search’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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How to Start an Influencer Marketing Program Without a Budget
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Influencers can add authenticity and reach to your content that your brand can’t achieve alone.  The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships. Continue reading…

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Start Your Digital Workplace Off With a Big Bang
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Approximately 13.8 billion years ago, a sudden and violent explosion created our universe from a point of infinite density and temperature. It’s hard to imagine a more chaotic beginning, but from that tumultuous explosion emerged the world as we know it. Continue reading…

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