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Building Your Martech Stack: Best-of-Breed vs. Suite
www.cmswire.com

The marketing technology (martech) landscape is vast, and choosing the software to enable your digital marketing strategy is daunting. In fact, 56% of marketers say the martech space is moving so fast that their companies are struggling keep up. That’s why it’s crucial for marketing teams to have an Continue reading…

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NFL fans ranked: Find out how the Bengals' fans stack up
www.bizjournals.com

Manish Tripathi and Mike Lewis did the study which was shared on the Emory Sports Marketing Analytics blog. They created “statistical models of box office revenue,” and then ferreted out to see which teams underperformed and which ones overperformed.

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Datameer wants to replace your analytics stack with this one …
venturebeat.com

Today, Datameer has announced its new Multi-Channel Marketing Analytics application to solve this problem. With this one tool, Datameer aim to provide marketers with an integrated view of all their data — from campaigns …

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Marketing: Understanding the Social Media Intelligence Stack
www.business2community.com

As a growing number of organizations strive to become social businesses, they are increasingly relying upon social media intelligence to inform their decisions. However, while many brands are applying social media intelligence to their operations …

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How to Get an Awesome Marketing Analytics Stack
inbound.org

9. How to Get an Awesome Marketing Analytics Stack blog.popcornmetrics.com. Added by Rob Wormley @RobWormley 42 Minutes ago in Analytics Growth Hacking. Great resource on how to set up a Marketing Analytics Stack! Continue …

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Ensighten Buy Adds Analytics to Marketing Stack
www.cmswire.com

Digital marketing tag management provider Ensighten scooped up a marketing analytics company in an deal that gives Ensighten integrated data collection, real time personalization and marketing analytics. Ensighten, based in San Jose, Calif., announced …

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How Do You Stack Up Against the Best-in-Class?
www.business2community.com

For the past 13 years, VisionEdge Marketing (joined again this year by ITSMA) has produced the Annual Marketing Performance Measurement and Management (MPM) Survey to assist marketers in benchmarking their Marketing Alignment, Accountability, …

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How Does Your Marketing Stack Stack Up?
www.marketingprofs.com

Leading a global team of 46, her areas of focus include brand and user experience, social business, marketing analytics, and digital advertising. She was named a Top Digital Marketer three times by BtoB magazine. Ruth P. Stevens is president of …

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