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Sports

Google opens up to fantasy sports ads in the U.S.
feeds.searchengineland.com

The policy change allows fantasy sports services to advertise on properties such as Google Search and YouTube. Please visit Search Engine Land for the full article.

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2015 NFL Fan Equity Rankings | Emory Sports Marketing …
scholarblogs.emory.edu

Emory Sports Marketing Analytics. Search. Primary Menu Skip to content. About Us · College Football · 2014 NFL Draft Efficiency · 2013 NFL Draft Efficiency · 2014 Best Fans in College Football · 2013 Best Fans in College …

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Romano: Lightning's Stanley Cup run gives boost to Tampa Bay as a sports market
www.tampabay.com

… see those shots on television, but I'd also point out that it's been noticed how many Blackhawks fans are actually sitting inside the arena in Tampa,'' said Emory University professor Manish Tripathi, who is also a director at Emory Sports …

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AP announces it will implement 'robots' to report on college sports
www.theskylineview.com

Kotecki says that Wordsmith (the natural language generation platform) “is applicable in fields like finance, personal fitness, consumer content, business intelligence, and marketing analytics.” Despite the convenience and innovative nature of this …

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Robots Are About To Write Your Sports Coverage
www.huffingtonpost.com

Furthermore, AI's James Kotecki told HuffPost that the company looks forward to growing their relationship with AP, adding that their tools are also used in areas outside of journalism including finance, personal fitness and marketing analytics. The …

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CSE And MIT Partner Up To Explore Innovation In Sports Technology
sportsagentblog.com

… with affinitive consumers and fans through multi-dimensional strategy building and execution across a wide range of diversified areas, including strategic sponsorships, advertising, talent management, digital, media content, experiential marketing …

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CMO of the Week: Phil Clement, Aon & the Power of Sports Marketing
feedproxy.google.com

Soccer fans ought to be familiar with Aon, the B2B risk advisory company whose logo graces the jersey of one of the world’s most famous clubs, Manchester United. Phil Clement, Global Chief Marketing and Communications Officer of Aon, and his marketing team have witnessed first hand how supporting a sports team can reap tremendous financial […]

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How Much Do NFL Stadiums Matter? | Emory Sports …
scholarblogs.emory.edu

Emory Sports Marketing Analytics. Search. Primary Menu Skip to content. About Us · College Football · 2014 NFL Draft Efficiency · 2013 NFL Draft Efficiency · 2014 Best Fans in College Football · 2013 Best Fans in College …

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