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Spending

JD Power, MarketShare Offer Way for Automakers To Balance Spending
adage.com

Finding the right balance of spending on marketing campaigns and incentives can be tricky for auto executives. MarketShare says it has worked with six automakers including Ford. So J.D. Power and marketing analytics company MarketShare have teamed …

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Strong Economic Outlook Spurs Marketing Spending
www.forbes.com

Finally, marketers will spend more on marketing analytics, which currently account for 6.4% of marketing budgets. This is expected to increase 83% to 11.7% in three years. Interestingly, hiring in marketing is not growing at the same pace with …

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Cloud Infrastructure Spending Will Reach $36.8 Billion
feedproxy.google.com

The migration of IT workloads to public cloud service providers continues in 2015. Meanwhile, the forward-thinking enterprise CIOs are making plans to transform their data centers to accommodate the applications they intend to keep.

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Social Ad Spending to Double in Next 5 Years [INFOGRAPHIC]
feedproxy.google.com

Social media spending is about to skyrocket, producing huge revenues in the U.S., according to a newly published infographic from Invesp. Ad revenues are expected to go from $5.1 billion (last year) to $15 billion in 2018, a 194% increase. And the mobile sector is expected to see even more growth, transforming from a $1.5 […]

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Native Ad Spending to Soar in 2015
feedproxy.google.com

There are many different types of native ads, and two of the most common ones are search advertising as well as content marketing, the latter being particularly useful for businesses who are trying to increase their brand awareness, to diversify their target market as well as to boost their revenue. Sponsor-funded content is often placed […]

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What We Learned After Spending $50,000 on LinkedIn Ads
feedproxy.google.com

This post dives into 6 key learnings developed after spending more than $50,000 on LinkedIn advertising from CPC changes for the last 6 months to mobile.

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Guest Editorial: Stop spending! Running an effective FX digital campaign
leaprate.com

Taking a deeper look into internal marketing analytics is the ideal guide for improving customer engagement, overall navigation experience, and ultimately conversions. Personalization strategies to find the small, yet the most potentially profitable …

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CMOs are Spending More on Marketing Analytics, Social …
crimsonmarketing.com

Roughly 8 in 10 US CMOs anticipate their companies will increase usage of predictive marketing analytics and big data tools within the year, “with more than one-quarter expecting their use to increase by at least 25%.” 39.1% …

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