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Spend

Vast majority of Amazon advertisers plan to spend more on ads again this year
feeds.searchengineland.com

Specialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found. Please visit Search Engine Land for the full article.

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Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
feeds.searchengineland.com

The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Please visit Search Engine Land for the full article.

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Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
feeds.searchengineland.com

Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday. Please visit Search Engine Land for the full article.

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E-commerce ad spend on search and social product ads keeps growing
feeds.searchengineland.com

Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports. Please visit Search Engine Land for the full article.

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Report: Product advertising is driving spend growth in search, social, marketplace
feeds.searchengineland.com

Product ad spend is outpacing overall market growth, according to a Kenshoo report. Please visit Search Engine Land for the full article.

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E-commerce brands: Track spend efficiency with this Google Ads Script
feeds.searchengineland.com

The script pulls keywords from your account and their respective ROAS, which you define. Please visit Search Engine Land for the full article.

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Agilone Announces Marketing Spend Optimization, Integrated with Google …
www.martechadvisor.com

The industry's premier predictive Marketing Cloud AgilOne has released Marketing Spend Optimization capabilities, seamlessly combined with Google Analytics, which provides marketers with valuable insights on digital campaigns and activities that affect.

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As retailers spend on technology to counter ecommerce, tech firms like IBM …
economictimes.indiatimes.com

MUMBAI|DELHI: Brick-and-mortar retailers are beginning to spend more on technology and omni-channel strategies to combat the growing threat from ecommerce, a boon for tech firms who had seen revenue growth from retail decelerate in the last few years.

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