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How social networks usurp Google’s local search dominance
feeds.searchengineland.com

Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google. Please visit Search Engine Land for the full article.

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How the Fall of Klout Marks the Rise of Advanced Social Media Analytics
www.cmswire.com

On May 25, GDPR enforcement arrives. But on that date another piece of digital history occurs. Klout, the social media dashboard will shut down. Continue reading…

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ICYMI: What to Measure in Google Analytics, Improve Your Social Engagement, More
www.cmswire.com

In a world filled with data, it’s sometimes hard to determine which metrics you should focus on. We asked digital marketers to share their top 10 metrics in Google Analytics to give you a helping hand. Continue reading…

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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
feeds.searchengineland.com

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. The post Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits appeared first on… Please visit Search Engine Land for […]

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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
feeds.searchengineland.com

While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. The post Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search appeared first on Search Engine Land. Please visit Search Engine […]

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Bing Webmaster Tools adds social sign-in feature
feeds.searchengineland.com

You can now log into your Bing Webmaster Tools account using your Google or Facebook login. The post Bing Webmaster Tools adds social sign-in feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Will Microsoft Graph Deliver on the Promises of the Social Graph?
www.cmswire.com

The idea of the social graph has provided the underpinnings of social collaboration for the past 10 years. During that time, much as been made of the power of the social graph and how it will transform work as we know it. Continue reading…

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Real Engagement Trumps Social Media Listening
www.cmswire.com

Good customer intelligence can be as precious as gold for a brand’s marketers and business planners. Unfortunately, many companies are chasing after fool’s gold in their intelligence-gathering by using passive methods to monitor social media rather than engaging directly with customers. Continue reading…

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