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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
feeds.searchengineland.com

According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social. The post Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits appeared first on… Please visit Search Engine Land for […]

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Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search
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While the Philadelphia Eagles were this year’s Super Bowl champs on the field, the overall Super Bowl brand winner isn’t as easy to name. The post Who won the Super Bowl ad game? The spots that generated the most buzz across YouTube, social & search appeared first on Search Engine Land. Please visit Search Engine […]

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Bing Webmaster Tools adds social sign-in feature
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You can now log into your Bing Webmaster Tools account using your Google or Facebook login. The post Bing Webmaster Tools adds social sign-in feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Will Microsoft Graph Deliver on the Promises of the Social Graph?
www.cmswire.com

The idea of the social graph has provided the underpinnings of social collaboration for the past 10 years. During that time, much as been made of the power of the social graph and how it will transform work as we know it. Continue reading…

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Real Engagement Trumps Social Media Listening
www.cmswire.com

Good customer intelligence can be as precious as gold for a brand’s marketers and business planners. Unfortunately, many companies are chasing after fool’s gold in their intelligence-gathering by using passive methods to monitor social media rather than engaging directly with customers. Continue reading…

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Webinar: CX in the Age of Social Media
feeds.searchengineland.com

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020,… Please visit Search Engine Land for the […]

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Facebook Local is the social network’s stab at Yelp, Foursquare
feeds.searchengineland.com

Facebook’s new app lets people find nearby things to do and places to go. The post Facebook Local is the social network’s stab at Yelp, Foursquare appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Customer Experience in the Age of Social Media
feeds.searchengineland.com

Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service tools and platforms to… Please visit Search Engine Land for the full article.

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