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Enterprise Social Networks: An Alternative to Major Cultural Change Programs?
www.cmswire.com

I’ve written before about how we need to move beyond the ubiquitous “culture survey” into real-time digital sensing, where we draw cultural assessments from how employees actually behave online. The approach is very much in line with HR guru Josh Bursin’s future Employee Engagement 3.0 framework, which intimates Continue reading…

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You can’t advertise that: The big list of prohibited ads across social and search platforms
feeds.searchengineland.com

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help. Please visit Search Engine Land for the full article.

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
To Post or Not to Post? Social Media for Small Business
www.cmswire.com

Because most of the world now is online, smaller and growing companies have the unique opportunity to reach wider audiences through social media. As a result, 54% of small businesses are looking to expand their online profiles through a stronger social media presence, according to Wells Fargo. Continue reading…

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Report: Product advertising is driving spend growth in search, social, marketplace
feeds.searchengineland.com

Product ad spend is outpacing overall market growth, according to a Kenshoo report. Please visit Search Engine Land for the full article.

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Google deprecates social knowledge panel markup support
feeds.searchengineland.com

Be on the lookout for changes to your knowledge panels. Please visit Search Engine Land for the full article.

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Post Smart: When Not to Post on Social Media [INFOGRAPHICS]
feedproxy.google.com

“It was the best of times, it was the worst of times: to tweet,” writes Shea Bennett at Adweek. Coming up with little tweaks that improve the reach of you social media messages has become an obsession for social media marketers. How many posts on Facebook  per day is optimal? What time should they go out? Should we […]

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Is Video the Future of Social Marketing? [INFOGRAPHIC]
feedproxy.google.com

Videos are fun, of course, plus they share with customers the human side of brands. Through video we can hear the voices behind the brands speak, as well as witness the processes that go into the making of a product. But is anyone actually watching? 

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Cheil wins Etihad's global digital and social account
www.campaignlive.co.uk

The Seoul-headquartered agency will be responsible for delivering Etihad's strategy and creative in all digital and social channels and will also support the airline with performance-based marketing, analytics and reporting. The appointment does not …

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