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7 Emerging Social Media Marketing Trends to Watch
www.cmswire.com

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Continue reading…

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Google Ads to end customer support via social Jan 1, 2020
feeds.searchengineland.com

Advertisers will be directed to the online form. Please visit Search Engine Land for the full article.

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Google Maps becomes more ‘social’ with Local Guides follow feature
feeds.searchengineland.com

Local Guides are part of the reason GMB and Maps are so successful. Please visit Search Engine Land for the full article.

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E-commerce ad spend on search and social product ads keeps growing
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Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports. Please visit Search Engine Land for the full article.

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Enterprise Social Networks: An Alternative to Major Cultural Change Programs?
www.cmswire.com

I’ve written before about how we need to move beyond the ubiquitous “culture survey” into real-time digital sensing, where we draw cultural assessments from how employees actually behave online. The approach is very much in line with HR guru Josh Bursin’s future Employee Engagement 3.0 framework, which intimates Continue reading…

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You can’t advertise that: The big list of prohibited ads across social and search platforms
feeds.searchengineland.com

To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help. Please visit Search Engine Land for the full article.

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To Post or Not to Post? Social Media for Small Business
www.cmswire.com

Because most of the world now is online, smaller and growing companies have the unique opportunity to reach wider audiences through social media. As a result, 54% of small businesses are looking to expand their online profiles through a stronger social media presence, according to Wells Fargo. Continue reading…

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Report: Product advertising is driving spend growth in search, social, marketplace
feeds.searchengineland.com

Product ad spend is outpacing overall market growth, according to a Kenshoo report. Please visit Search Engine Land for the full article.

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