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#SMWA

Tale of Tablets: Executing a Strong Digital Marketing Campaign #SMWA
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customer experience,Tale of Tablets: Executing a Strong Digital Marketing Campaign #SMWA My father-in-law loves nothing more than to have his Sudoku puzzle, the couch and his “clicker,” so he can turn on the television shopping channel and later …

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Social Media Engagement Fit for a King #SMWA
www.cmswire.com

A birthday celebration for the King of Pop via social media requires, well, a king-like effort for those behind the campaign. It’s Michael Jackson. It has to be big. It has to have staying power — staying power like the dance move from a 24-year-old up-and-comer during a Motown show on March 25, 1983.  Read […]

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Social Media Campaigns: Lots to 'Like' About True Fan Engagement #SMWA
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Sure you may have 3,400 friends on Facebook. But are you having 3,400 beers every weekend with each one of them? Probably not. My goodness, do we ever hope not. It’s the same set of challenges for companies creating a social media presence. Simply attracting fans is one thing, but engaging them and determining your […]

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CEOs to Digital Marketers: Where's My ROI on Social Media Campaigns? #SMWA
www.cmswire.com

Digital marketers looking for ROI on social media data and analytics that make C-Suite executives smile and open their wallets have the same problem as the men in Shania Twain’s life: they struggle to make an impression. "Okay, so you’re a rocket scientist. That don’t impress me much,” Shania sang to potential men trying to […]

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