There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. According to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. In this post, Barry Feldman outlines why you should consider getting started with the presentation platform.
How can a small B2B-focused company get back into the discussion in this age of digital selling? Here’s a guide to help your company be found, seen and heard online.
In my recent blog post “Personal Branding 101: Whats Your Story” I discussed the importance of story telling and understanding what your story is before you worry about building a personal brand. To my surprise many brands and leaders when asked how they can share their stories with their community believe they must give a […]
Spooked out by ghostwriters? Don’t be — they’re friendly like Casper. If you’re experiencing a scary change in behavior with your team of in-house content writers, they could be feeling tired and running thin from an overload of content projects. This means it’s time to get outside help — possibly from a creative group of immortals.Check out our SlideShare […]
The marketing department of yesteryear can’t be successful in 2014. Today’s highly personalized, highly mobile, highly social, and highly automated world has had radically changed the way brands market to their audiences.
In a platform dominated by selfies and #foodporn, B2C brands are already using Instagram. But what about B2b? Uberflip's latest visual explains how B2B brands can leverage Instagram and gives examples of companies that are already quite good at it. read more
Poor design can kill your content marketing. Let’s say that your content is great; and you’re also being effective at promoting it. What else could you do to get more and better leads? You’ve got to optimize your design. It doesn’t matter how good your content is – if you don’t address design and navigation […]
Marketing automation tools can be extremely effective, particularly for marketers who have to engage and convert hundreds of thousands of customers per month. However, used improperly, these platforms can have the opposite effect and create a user experience that's simply evil. read more