The latest Social Media Today webinar focused on the topic of “Social Data Made Simple: Getting Started with a Strategy”. The panel featured Ira Haberman, Director of Storytelling at BrainRider, Ned Kumar, Digital Strategist for FedEx, and Sean Williams, Consumer Promotions Social Media at JetBlue Airlines.
You can use Marketing Analytics that data to further calibrate follow-up campaigns and to check the necessary budget. Comparing campaigns is a good idea also. Marketing automation makes you able to make marketing accountable. Also, you need to find …
The most common question I get asked about digital marketing technology in my work as an analyst is, “How is everybody else doing this?” It’s not an easy question to answer — ironically because most discussion about it overcomplicates the issue. In short, for many, the best practice is to keep things simple. Continue reading… Follow us on […]
Everyone is telling us to produce content. Content marketing is the cure for all our social media ills according to the experts. Great. Problem solved. I’ll just go and create some content. Once that’s finished, I’ll create some more. Then some more and then, you guessed it, some more. Does anyone else see a problem here? Most of us […]
Imagine that tomorrow you wake up to find out a virus has infected your laptop and all your files have vanished. Your family photos, your spreadsheet of online passwords (a major security faux pas) and that report you need for a meeting later today — all gone.
As an agency, you can’t work blindly through a content campaign without first setting up accurate indicators of success. These six steps will help you measure content marketing success in your online endeavors for your clients, in addition to helping your own business prosper.
Cohort Analysis: 2 Simple Steps to Better Understand Your Leads image paper dolls blue 700 Cohort analysis is an often-overlooked area of marketing analytics. It involves tracking a group that shares a common characteristic (a “cohort”) over a certain …
Hashtags are indisputably necessary for social media marketing and promotion. Whether you own the coffee shop around the corner or work for a huge corporation, you know the power they wield! The ability to find relevant, recent content in real time is an unacknowledged luxury, so why not milk those pound signs for all their […]