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Why Marketers Should Focus on Optimizing Email Open Rates
www.cmswire.com

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer behavior to noting the increased complications involved in applying tags. Continue reading…

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Why Should You Attend Search Marketing Expo?
feeds.searchengineland.com

Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing universe! Please visit Search Engine Land for the full article.

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5 audiences you should exclude from your PPC campaigns
feeds.searchengineland.com

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full article.

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Why Digital Transformation Efforts Should Start With Content Management
www.cmswire.com

Digital transformation isn’t a dream — it’s in Estonia. Continue reading…

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A Foundation in Customer Experience Should Start in College
www.cmswire.com

It all starts in college. For many people, a successful career begins with a formal business education. In fact, business is the most popular major for US college undergraduates, according to the Department of Education, with schools conferring more than 370,000 bachelor business degrees annually. Continue reading…

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Should you do 100% of your SEO in-house?
feeds.searchengineland.com

Here are some real-world scenarios where it can make sense to augment your in-house team with external partners. Please visit Search Engine Land for the full article.

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If Google says H1s don’t matter for rankings, why should you use them? Here’s why
feeds.searchengineland.com

Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly. Please visit Search Engine Land for the full article.

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‘Intent’ should be every marketer’s #1 obsession
feeds.searchengineland.com

We need to be focused on what people are looking for and why we’re creating that content. Please visit Search Engine Land for the full article.

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