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Beyond Google and Facebook advertising: 17 ad platforms you should try
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Expanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads. Please visit Search Engine Land for the full article.

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What local SEOs should focus on in 2020
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Four experts offer their top 3 recommendations for local search marketers. Please visit Search Engine Land for the full article.

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How many people should be on your SEO team? The factors to consider
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Why you need to look at the operational needs as well as revenue impact when determining SEO team size. Please visit Search Engine Land for the full article.

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Pro Tip: Why you should stop using last-click attribution in Google Ads
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The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success. Please visit Search Engine Land for the full article.

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Why Marketers Should Focus on Optimizing Email Open Rates
www.cmswire.com

Over the last few years, marketers have been reevaluating where they choose to spend their marketing media budget. They’ve also been critically assessing their relationship with external platforms, from the data provided by social media platforms purporting to represent customer behavior to noting the increased complications involved in applying tags. Continue reading…

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Why Should You Attend Search Marketing Expo?
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Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing universe! Please visit Search Engine Land for the full article.

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5 audiences you should exclude from your PPC campaigns
feeds.searchengineland.com

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full article.

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Why Digital Transformation Efforts Should Start With Content Management
www.cmswire.com

Digital transformation isn’t a dream — it’s in Estonia. Continue reading…

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