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‘Intent’ should be every marketer’s #1 obsession
feeds.searchengineland.com

We need to be focused on what people are looking for and why we’re creating that content. Please visit Search Engine Land for the full article.

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Why should you attend SMX?
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Just for you: 11 awesome reasons to attend SMX East, November 13-14 in NYC! Please visit Search Engine Land for the full article.

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    See how your digital footprint looks online by visiting our website at www.ngtmarketing.com and get a FREE SEO Report on your business.
When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)
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Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it. Please visit Search Engine Land for the full article.

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How much should we care about voice search? It depends on target audience
feeds.searchengineland.com

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy. Please visit Search Engine Land for the full article.

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Should Your Small Business Use Political Hashtags?
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Trending hashtags can be a great way to get your business profile some traction in the social media landscape, but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from political hashtags?

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The Top 11 Mistakes Your B2B Website Should Avoid
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55 percent of readers stay on a web page for less than 15 seconds. That’s not a lot of time to grab their attention. But it’s critical you do. Your B2B website is a key component of how you sell your services to clients. It’s often the first stop potential buyers make when evaluating your firm. Attracting […]

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How Much Should Your Content Marketing Really Cost?
www.business2community.com

Sumall: Cross platform marketing analytics platform that can combine social media, web traffic, and sales metrics into one convenient dashboard. Pricing: Free with limited features; $59/mo for personal or small agency use; $99/mo for full access to …

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Why Should You Share Other People’s Facebook Content?
feedproxy.google.com

We’ve all heard by now the 80-20 rule for Facebook content: 20 percent of content should be created by and unique to your organization while the remaining 80 percent should be shared or curated from other sources. While it is a good rule of thumb approach to content strategy, the real focus here should be on the […]

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