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Shopping

Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
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The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon. Please visit Search Engine Land for the full article.

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Google brings personalized Shopping, local inventory and better checkout to U.S.
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The redesign and new features aim to lure shoppers away from Amazon. Please visit Search Engine Land for the full article.

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The path to effective keyword targeting in Google Shopping
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Optimize shopping campaigns with n-grams. Please visit Search Engine Land for the full article.

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New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns
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Mobile app ratings will also soon be among the signals Google uses in automated bidding. Please visit Search Engine Land for the full article.

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Google testing new search menu with icons for maps, news, shopping and more
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Company adds new icons next to results categories. Do you see them? Please visit Search Engine Land for the full article.

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New personalized, Shopping Actions-enabled Google Shopping debuts in France
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Personalized recommendations and universal checkout are front and center in the update. Please visit Search Engine Land for the full article.

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Google Shopping Actions vs. Google Shopping: A real-world case study
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This non-Google case study on Shopping Actions examines what happens when exposing GSA ads for low funnel searches and PLA ads for high funnel searches (hint: it works out quite well). Please visit Search Engine Land for the full article.

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EU: Google shopping search reforms working
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EU Commissioner Vestager gave qualified approval to the changes put in place. Please visit Search Engine Land for the full article.

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