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Sharing

Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all
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In addition, all advertisers will now automatically start with manager accounts. Please visit Search Engine Land for the full article.

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How to Use The 5:3:2 Rule For Social Sharing
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Understandably, businesses want to produce content so focussed on selling more stuff, but to do that they need to grow a large following of loyal fans – and that’ll never be achieved without indulging their interests once in a while. This is why the 5:3:2 rule exists – and here’s how it works. 

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Is The Sharing Economy Feminist?
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Who are the real beneficiaries of the sharing economy?

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Content Creation vs. Content Sharing [INFOGRAPHIC]
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If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave–or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it.

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Sharing with Intent
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Let’s face it. With all of the social media chatter, it’s hard to find a way to break through the noise to distinguish your brand. In a world of viral cat videos and reposts, how do you find and share engaging content that reaches your main audience? I have a few thoughts on how to get […]

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5 Tools to Track Dark Social Sharing
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Dark social refers to all of the sharing activity that occurs through the copying and pasting of URLs, but which largely goes undetected by most Web Analytics programs, such as Google Analytics, Omniture or any other application. How can it be measured? Read on.

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Can the Sharing Economy Co-Exist with the American Dream?
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Can the Sharing Economy Co-Exist with the American Dream? March 06, 2015 The sharing economy has arguably never been driven purely by altruistic motives, and its success has more likely rested on “people’s practical needs and their ability to save or make money.” Tellingly, 52% of Leo Burnett survey respondents said they agreed with this […]

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Putting the Sharing Economy to the Test: Buying Nothing New for a Year
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I made a New Year’s resolution this year: buy nothing new and get what I need exclusively on Yerdle for a full year. I’m calling it “The Y4Y Challenge”: Yerdle for a Year!

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