Every spring and fall, we marketing technology pros pack up our business cards, pop-up banners and company swag to head out for what I call “marketing conference season. Continue reading…
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S. Please visit Search Engine Land for the full article.
We’ve all heard by now the 80-20 rule for Facebook content: 20 percent of content should be created by and unique to your organization while the remaining 80 percent should be shared or curated from other sources. While it is a good rule of thumb approach to content strategy, the real focus here should be on the […]
I miss New York City. I've been in Seattle for two years now and it makes sense to yearn for good pizza, bagels and running in Prospect Park. I was having a conversation the other day via Skype with someone in New York City and we must have shared 100 …
With most social platforms now allowing users to include visual content, companies are learning the value that images and videos can add to their marketing mix. However, it’s important to ensure you’re using the right image types and sizes to maximise their impact on each network – this infographic outlines image and video best practices on each of the major […]
You value social shares, right? Regardless of other factors, getting more followers has a positive effect and inspiring them to share your content is one of the big reasons to get involved in social media. Social shares are a form of word of mouth marketing, a most valuable commodity at the ultimate price point: free. Here’s […]
I know what you’re going to say: Snapchat advertising is too expensive. And I agree: it is. Because posts on the platform can get upwards of hundreds of thousands of views, it can cost as much as $500,000 for a Discover channel takeover. But that doesn’t mean we smaller brands can’t learn a thing or two from […]
What do a few respected experts have to say about paid social media strategy? Here’s some tips.