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Searches

The importance of targeting branded searches
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Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. The post The importance of targeting branded searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Twitter AMP analytics, Bing Ads & targeting branded searches
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter broadens its AMP support to include analytics Dec 6, 2017 by Amy Gesenhues Twitter says the new AMP analytics feature will help distinguish page views… Please visit Search Engine Land […]

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Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor
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Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara. The post Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Updated: Google home page search box now shows you recent searches by default
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Even former Google search executive Matt Cutts calls this new Google search behavior ‘super annoying.’ This story was updated to say this was a bug and Google is fixing it. The post Updated: Google home page search box now shows you recent searches by default appeared first on Search Engine Land. Please visit Search Engine […]

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SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google searches now correspond to user location instead of domain
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Users can still change their search settings to select a country service if desired. The post Google searches now correspond to user location instead of domain appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’
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Announced in conjunction with Google’s 19th birthday surprise spinner doodle, the digital game can be played on both desktop and mobile. The post Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’ appeared first on… Please visit Search Engine Land for the full article.

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Google Releases New Report on the Most Popular 'How to' Searches
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Google has released a new report on the popularity of ‘how to’ content, which may help spark new content ideas.

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