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IAB: Paid search was 48 percent of total digital spend in 2016
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Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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What your paid search KPI says about you
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Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The post What your paid search KPI says about you appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Local search update: ‘Best’ filter invading the local pack
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We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ The post Local search update: ‘Best’… Please visit Search Engine Land for the full article.

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Take a deep dive on search and social. Attend a workshop at SMX Advanced.
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SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use… Please visit Search Engine Land […]

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Moz report: 50% of page one search results are HTTPS
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Based on the trend of sites switching to HTTPS and what is ranking in Google, we may see 70% of the page one results going to HTTPS by the end of 2017. The post Moz report: 50% of page one search results are HTTPS appeared first on Search Engine Land. Please visit Search Engine Land […]

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Bing Shopping Campaigns get inventory feeds, search query reports at product level
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New updates are aimed at enabling timely feed uploads and informing title optimization. The post Bing Shopping Campaigns get inventory feeds, search query reports at product level appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Search in Pics: Original Googlers, Google farm room & room taken over by flowers
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google room taken over by flowers and leaves: Source: Instagram Google… Please visit Search Engine Land […]

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Google tests ‘suggested clip’ in search results where video jumps directly to the answer
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Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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