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New trade group Paid Search Association launches with exclusive PPC focus
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Trusted education and career development will be two of its primary functions. Please visit Search Engine Land for the full article.

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Facebook opens search ads to all advertisers
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Ad placement will include Facebook News Feed and Marketplace search results. Please visit Search Engine Land for the full article.

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A deeper look at Google Search Console Speed Reports
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We got access to the experimental speed reports in Google Search Console. Please visit Search Engine Land for the full article.

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The future of search begins with a ‘V’
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Voice and visual search will ultimately become significant drivers of query volume beside text input. Please visit Search Engine Land for the full article.

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Affinity audiences coming to Google Search campaigns
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In-market audience seasonal event segments like Christmas are also rolling out for Search and YouTube campaigns. Please visit Search Engine Land for the full article.

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Amazon keeps chipping at Google’s search ad dominance
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The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research. Please visit Search Engine Land for the full article.

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Google showing mobile ‘search by photos’ option in selected local verticals
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The new element appears to not have a fixed position but resides below the local pack, sometimes right below. Please visit Search Engine Land for the full article.

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Which service-area business types perform best in local search?
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New research from a dataset of 45,000 business across 36 industries that have a physical location were reviewed to answer this question. Please visit Search Engine Land for the full article.

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