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Search community mourns loss of veteran link builder Eric Ward
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Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic… Please visit Search Engine Land […]

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Google now has 50M Local Guides adding content to Google Maps and Search
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The number of Guides has grown by 10x in just one year. The post Google now has 50M Local Guides adding content to Google Maps and Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Oculus looks to improve VR app discovery with content-based search
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Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements. The post Oculus looks to improve VR app discovery with content-based search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The nitty-gritty paid search account health check: Part 1
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Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities. The post The nitty-gritty paid search account health check: Part 1 appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Placed introduces offline attribution for paid search campaigns
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An early test delivered 4x return on ad spend when store visits reported. The post Placed introduces offline attribution for paid search campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Apple Search Ads expanding to Canada, Mexico & Switzerland
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New countries will be available in the platform starting October 17. The post Apple Search Ads expanding to Canada, Mexico & Switzerland appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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6 ways IoT will make local search for SMBs scalable
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Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. The post 6 ways IoT will make local search for SMBs scalable appeared first on Search… Please visit Search Engine Land for […]

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