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How to Leverage Data Science to Capture the Fickle Consumer
www.cmswire.com

Loyalty is complicated — and when it comes to the relationship between brands and consumers, it has become increasingly challenging to attain. But for data savvy brands, instead of a problem, this evolving consumer dynamic poses immense opportunity. Continue reading…

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Stop hiring data scientists until you're ready for data science
venturebeat.com

[Why? How? Who? Analytics tell the story. We'll help you understand the playing field. Register today for our free marketing analytics roundtable.] I had yet another call last week with a brilliant data scientist working inside of a Human Resources …

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Leada launches to help students apply their data science knowledge to real …
venturebeat.com

[Why? How? Who? Analytics tell the story. We'll help you understand the playing field. Register today for our free marketing analytics roundtable.] For those entering post-secondary and graduate levels of education, the world becomes all about experiences.

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allAfrica.com: South Africa: Marketing Science Book Series Launches Four Titles
allafrica.com

Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby explores how statistics, analytics and modelling can be used to increase the effectiveness of every day marketing activities. • Practical Text Analytics: Interpreting Text …

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Marketing Science book series launches four titles – Bizcommunity
www.bizcommunity.com

Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby explores how statistics, analytics and modelling can be used to increase the effectiveness of every day marketing activities. • Practical Text Analytics: Interpreting Text …

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Macy's: VP, Marketing Data Science and Analytics
www.kdnuggets.com

This position is ideal for a seasoned executive looking to work with experienced online marketing, analytics, site management, merchant, product management and finance professionals in a high-performance, results driven …

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Marketing Analytics: Applied Marketing Science for You
www.business2community.com

Marketing Analytics by Mike Grigsby helps you with this critical problem. Not everyone working in the marketing field has extensive understanding of statistics and probability or understanding of the advanced modeling techniques required to get …

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SMU students present research paper at the prestigious Marketing Science …
www.smu.edu.sg

Within the Analytics Second Major, students can choose to specialise in one of the following five tracks: (i) Marketing Analytics, (ii) Operational Analytics, (iii) Urban & Regional Analytics, (iv) Advanced Technology for Analytics and (v) Accounting …

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