In our recent webinar, sponsored by Act-On, Greg Cohen, Senior Manager for Social Media and Influence at UCB, Renee Ducre, Global Consumer, Digital Marketing Executive of IBM, and Gal Josefsberg, VP Product Manager and Marketing, defined social selling and how it differs from traditional sales.
State of the Cloud: We've Reached the Cloud Tipping Point! See Who is Winning the Fight and WhyByron DeeterInfluencer · 10 Principles of Corporate Transformational ChangePeter. M. Scott · Prediction: 3D Printing Is Exiting The “Trough Of …
A month ago, the Federal Communications Commission (FCC) voted to regulate the Internet like a public utility. Since then, opponents to the new laws have tried to mount court cases against the decision. The aim of the new FCC rules is to protect the open Internet, advancing principle of net neutrality by prohibiting broadband providers from elevating one […]
Estimates vary, but it’s very clear that generating a sale from an existing customer is much easier than doing so with a new one. The “probability of selling to an existing customer is “60 – 70%. The probability of selling to a new prospect is 5-20%” With that information in tow, it becomes increasingly obvious […]
SEO never went away. It’s as relevant today as when people first noticed that it was possible to create targeted marketing campaigns using search results. But the game has changed and some of the things you used to do to optimize your sites for search may no longer be as effective. Here are some of the […]
Throughout my many years having a blog, as well as reading my favorites through BlogLovin’ on a daily basis, I have a pretty good background in what makes blogs so attractive to their target audiences. The main thing I’ve realized is that the more niche your blog is, the better likelihood you’ll have at attracting […]
Often through no fault of your own, some people will unsubscribe from your newsletters. But how many of you can say you have promptly removed these recipients off your mailing list? I personally have been subject to these annoying emails. Even though you have pressed unsubscribe, you continue to receive them. It really makes you […]
5 Rules to Create an Awesome EBook to Market Your Business March 17, 2015 Writing an eBook to help with marketing your business is a tried and true tactic that a lot of businesses, both online and offline, have adopted. The rationale behind it is that an eBook offers something to the customer in exchange […]