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World Cup Ticket Prices Soar as US Women Roll into Final
www.nbcnews.com

Viewership for this year's World Cup has grown about two to three times since the last world championship in 2011, said Manish Tripathi, an Emory University marketing professor and co-founder of Emory Sports Marketing Analytics. Ad revenue has roughly …

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Pinterest Buyable Pins Set to Roll out Late June
feedproxy.google.com

Pinterest continues to make changes to its platform to drive eCommerce sales and enhance user experience, with the latest update being buyable pins. Find out what buyable pins are and what they mean to social media, eCommerce, and mobile going forward.

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Vodacom DRC to roll out targeted mobile marketing
www.totaltele.com

Operator hopes to keep existing customers happy; taps Emagine International for contextual marketing, analytics and consultancy services. Vodacom DRC is rolling out contextual marketing in a bid to cut churn and generate more revenue from existing …

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Pick Up Some Content Marketing Chops from the Legends of Rock and Roll
feedproxy.google.com

Face it content marketers, it gets tougher every day to get noticed. Everyone is strumming away at this content marketing thing, but a sea of sameness prevails. Are you ready to rock? Here are 11 rock legends with signature styles. How can you build your brand by looking at theirs? read more

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Roll up your sleeves: We are now venturing into the marketing …
blogs.sas.com

This one fits well now since we are – after having covered making a strategy and shortly discussing data – venturing into the setting up of a solid marketing analytics practice. And boy! Is there work to be done here. A Healthy …

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Marketing Automation Provider ExactTarget, on a Roll, Launches New Email …
www.cmswire.com

With the dust settled from Salesforce.com's acquisition of marketing automation provider ExactTarget in July, and following this week's announcement of the ExactTarget Marketing Cloud, the marketing automation provider is now unveiling a variety of new …

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Your Copywriter Don't Dance and Your Content Don't Rock 'n' Roll [PODCAST]
feedproxy.google.com

“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star, the ho-hum state of online content, the point of view of advertising legend Tom McElligot, how content is too much like merlot, and […]

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Get Great Engagement with Post Roll In Embed Video
feedproxy.google.com

There is no question that videos are an excellent tool for marketing. They are catchy, interesting and convenient for viewers. However, to get the most out of your videos they should also be engaging. Using a post roll in embed video can give you great engagement from your viewers.

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