Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Please visit Search Engine Land for the full article.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Assistant features, improving ROAS & Carter G. Woodson Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them. The post What the ROAS? A practical guide to improving return on ad spend appeared first on Search Engine Land. Please visit Search Engine […]
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. The post The vicious cycle of ROAS targets is killing your business appeared first on Search Engine… Please visit Search Engine Land for the […]