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Facebook Announces New Log-In Option for Messenger – Messenger on the Rise
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Facebook has announced that users can now sign up for Facebook Messenger without a Facebook account. The move is geared towards getting more users into the Facebook eco-system – and even if they never become Facebook users proper, there’s still plenty of ways Facebook can monetize their growing Messenger audience.

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Modern Marketing at a Crossroads: The Rise of Online Audience
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Right now, we appear to be at something of a crossroads in marketing. While people are spending more time consuming new media, like social media and internet-originated content, many advertisers and marketers are still sticking to their traditional approaches. This was highlighted in the recent Mary Meeker Internet Trends Report for 2015, which showed that despite more […]

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Original Digital Video Programming on the Rise
www.dmnews.com

Marketing Analytics Consultants, Senior Consultants, Managers, Senior Managers – All Levels. San Francisco, CA. Global Consulting Firm. eCommerce Applications Architect – for Dell Health Plan Services. NA. Dell, Inc. Marketing Manager. Dallas, TX.

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Study: Data Analytics Investment Expected To Rise In 2015
www.demandgenreport.com

The study shows that a majority (97%) of B2B marketers find that using data analytics has shown enhanced results in marketing campaigns, and 87% of respondents stated they plan to increase marketing analytics spend in …

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The Rise of the Chief Behavioral Officer
recode.net

Beneath them are people in consumer research, marketing, analytics and user-experience departments, who work with behavioral science concepts daily. With an abundance of data, academic research and money, consumer finance companies are at the …

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The Rise of Cloud in Pop Culture 
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In the world of enterprise, social media, and digital business, the cloud has had its moments of gaffe – from minor hitches like Google going down for a brief period, or Facebook falling flat, to more nefarious acts of data violation like the data theft of nearly 40 million credit and debit card details from […]

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Rise of Next Generation Internet Access Across Europe
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The number of European households within a reach of high-speed broadband of at least 30 Mbps download speeds reached 62 percent of EU homes at the end of 2013, according to a new market study by IHS.

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The Rise of The Enterprise App
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Typically, when you think today about the potential for massive success in the mobile application market, your thoughts center around apps marketed directly to consumers.

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