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Reveals

HubSpot reveals multiple new martech ventures
www.marketingdive.com

At an Open House event Tuesday, inbound marketing firm HubSpot made several noteworthy announcements, including integration with 11 new marketing tech firms. The 11 new marketing tech firms include among them SlideShare, Shopify and …

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Google I/O keynote reveals slew of new ad updates
www.marketingdive.com

At its annual I/O developer conference Thursday, Google revealed a slew of new features and updates to its AdWords, Analytics and AdMob services, in an effort to up app installs and engagement, as well as lure app developers. One major highlight was …

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New App Reveals Facebook Location Data to Anyone You Connect with via Messenger
feedproxy.google.com

A student has developed a new app that uses Facebook Messenger data to pinpoint the exact location, on a map, of anyone you connect with via Messenger. The app highlights, once again, the vast expanse of data Facebook captures and stores on users. 

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New Facebook Study Reveals Psychological Motivation Behind Status Updates
feedproxy.google.com

A new study has reinforced what many already suspected – people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and healthy meals are egotistical.

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Nokia reveals 5G, mobile security, Liquid Apps, big data, analytics and Small …
customstoday.com.pk

Predictive marketing analytics: This offline demonstration showcases the power of combining customer experience insight based on the Customer Experience Index with Mobile Marketing Suite for 1) insights on customer experience and buying behavior, …

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World Federation of Advertisers research reveals the state of marketing in Africa
www.mediaupdate.co.za

Nevertheless, there was also a lot of common ground with marketers in other regions with key priorities cited as brand positioning, integration, consumer insights and marketing analytics. This reflects many of the core concerns that WFA members …

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NewsCred Launches Audience Insights; Analytics Engine Reveals the Content …
www.businesswire.com

“With Audience Insights, NewsCred elevates digital marketing analytics to its next phase – helping marketers deeply understand how content influences every step of the customer journey and finally prove that their investment in content marketing is …

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STUDY: Analysis of Car Sales by DMA Reveals Super Bowl Ads May Not Pay Off …
www.adrants.com

These days, the Super Bowl is often considered the mecca of advertisement. With rates at a record- $4.5 million for a 30-second spot, brands spend big money to showcase themselves during the big game, with the hopes of capturing the attention of the …

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