The Marketing Digest

At an Open House event Tuesday, inbound marketing firm HubSpot made several noteworthy announcements, including integration with 11 new marketing tech firms. The 11 new marketing tech firms include among them SlideShare, Shopify and …

At its annual I/O developer conference Thursday, Google revealed a slew of new features and updates to its AdWords, Analytics and AdMob services, in an effort to up app installs and engagement, as well as lure app developers. One major highlight was …

A student has developed a new app that uses Facebook Messenger data to pinpoint the exact location, on a map, of anyone you connect with via Messenger. The app highlights, once again, the vast expanse of data Facebook captures and stores on users. 

A new study has reinforced what many already suspected – people who constantly post Facebook status updates about their relationships are insecure, while people who post about their gym sessions and healthy meals are egotistical.

Predictive marketing analytics: This offline demonstration showcases the power of combining customer experience insight based on the Customer Experience Index with Mobile Marketing Suite for 1) insights on customer experience and buying behavior, …

Nevertheless, there was also a lot of common ground with marketers in other regions with key priorities cited as brand positioning, integration, consumer insights and marketing analytics. This reflects many of the core concerns that WFA members …

“With Audience Insights, NewsCred elevates digital marketing analytics to its next phase – helping marketers deeply understand how content influences every step of the customer journey and finally prove that their investment in content marketing is …

These days, the Super Bowl is often considered the mecca of advertisement. With rates at a record- $4.5 million for a 30-second spot, brands spend big money to showcase themselves during the big game, with the hopes of capturing the attention of the …