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Retailers

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
feeds.searchengineland.com

Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found. Please visit Search Engine Land for the full article.

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How brick-and-mortar retailers can succeed on Amazon
feeds.searchengineland.com

Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well. Please visit Search Engine Land for the full article.

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Retailers need advanced analytics to compete, says Gartner | Enterprise Innovation
enterpriseinnovation.net

Birst enhancements to ease measurement of B2B and B2C marketing. Cloud business intelligence and analytics company Birst has enhanced its Marketing Analytics Accelerator to help marketers better analyze, understand, and report on the impacts of their …

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Meet The Hunt: A Shopping-Specific Social Network Producing 10% in Sales for Online Fashion Retailers
feedproxy.google.com

The Hunt is an online platform where consumers post pictures of outfits they like and ask other online shoppers to help them find something similar, akin to a visual Q&A, peers asking others where they can purchase items or looking for style advice.

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As retailers spend on technology to counter ecommerce, tech firms like IBM …
economictimes.indiatimes.com

MUMBAI|DELHI: Brick-and-mortar retailers are beginning to spend more on technology and omni-channel strategies to combat the growing threat from ecommerce, a boon for tech firms who had seen revenue growth from retail decelerate in the last few years.

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SourceLink Joins Energy Retailers to Speak and Exhibit at Upcoming Executive …
www.prweb.com

Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink's analytic and communication solutions …

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Mobile Reshapes Shopper Data As Retailers Join Fray
adage.com

For all the talk about shopper marketing in recent years, much of the impact remained shrouded in mystery for marketers — including how people really responded to their offers, how well retailers implemented their promotional plans, and even basic …

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Why Facebook Buying TheFind Could Be Huge For Retailers, And Facebook
marketingland.com

Webcasts. Writing Ad Copy That Converts · Click-to-Call Deep Dive: Best Practices from Search Experts · Accelerate Your Career with Marketing Analytics You Can Use · See All. Research Reports. B2B Marketing Automation Platforms 2015: A Marketer's …

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