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Site optimization or traffic optimization: Which delivers better results?
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Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. The post Site optimization or traffic optimization: Which… Please visit Search Engine Land for the full article.

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What's Next for Snapchat? A Look at Snap Inc Ahead of Their Q2 Results
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Ahead of their Q2 earnings results, here’s a look at the status of Snap In. and their flagship app Snapchat.

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Google adds vacation rentals filter to hotel search results
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Now filter your hotel searches in Google for vacation rentals directly in web or hotel search results. The post Google adds vacation rentals filter to hotel search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google confirms testing auto-play videos in the search results
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Google is running a small experiment where videos automatically play in the knowledge panel. While it’s a surprising move by Google, the test does not mean auto-play will be rolled out to everyone. The post Google confirms testing auto-play videos in the search results appeared first on Search… Please visit Search Engine Land for the […]

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YouTube using Redirect Method technology to fight terrorist video content in search results
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The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms. The post YouTube using Redirect Method technology to fight terrorist video content in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Content Marketing in a Nutshell – How to Use Content to Generate Real Business Results [Podcast]
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In a new Social Zoom Factor podcast, Pam Moore provides an in-depth overview on the principles of content marketing, and how to use it in your business.

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Google Search Analytics report now breaks down job listings & details results
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New filters have been added to the search appearance tab in the Google Search Analytics report for job listings. The post Google Search Analytics report now breaks down job listings & details results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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9 SEO tips for better Google Image search results
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Before you start exploring voice search, make sure you’ve optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search. The post 9 SEO tips for better Google Image search results appeared first on… Please visit Search Engine Land for […]

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