Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google to sell Zagat, videos in Google My Business & new research appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Social media is becoming an increasingly important news source for Americans, according to new data from Pew Research.
Facebook released a new study which looks at how both Facebook and Instagram are being used to discuss fashion, including data on hashtags, seasonal peaks and the use of Facebook groups among fashion fans.
Here’s a simple, step-by-step process on how to develop content ideas that generate real results.
Creating content based on search intent can greatly improve your performance. Here are some tips.
If you’re looking to get into influencer marketing, here are five free tools that can help.
Keyword research isn’t dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights into the needs and interests of your potential customers. The post 3 customer insights gained by keyword research appeared first on Search Engine Land. Please visit Search Engine Land for the […]
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis. The post How to do advanced page-level keyword research appeared first on Search Engine Land. Please visit Search Engine Land for the full article.