Is Google all in on intent research versus keyword research for SEOs? Maybe not… Please visit Search Engine Land for the full article.
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing. Please visit Search Engine Land for the full article.
Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy. Please visit Search Engine Land for the full article.
Here’s what analyzing 580,853 images across 15,191 Google My Business listings taught us about how GMB images could be impacting user behavior. Please visit Search Engine Land for the full article.
In addition, the report discusses key marketing trends in the retail banking industry and the use of marketing analytics by retail banks to understand customers' buying behavior. Moreover, the report highlights key challenges faced by banks when …
Strategies for Marketing to Utilities 2015 is a research study conducted by Energy Central and RIM Solutions that uncovers how, when and where utilities want to be reached by the solution providers that serve the industry.
GroupM has partnered with Networked Insights, giving execs from the WPP firm access to real-time social media consumer data via the 'Kairos' marketing analytics platform. GroupM execs get Kairos access Kairos provides insights not found in many social …
Lately, Google is doing better financially than Wall Street was expecting. Revenue is up and so are profits. The first earning report was just released by Google’s new CFO, Ruth Porat. Google’s profits are attributed in part to her effort to keep costs under control. “The slower growth in costs, along with suggestions from Ms. Porat that Google will try […]