Reputation management is more about prevention than it is about reacting to one or two upset customers. It is also important to recognize that you need to develop and manage your online reputation even if your company does not sell anything online.
Why is it a problem to complain or brag about your kids on social networks? Take a listen to this episode of the Social Zoom Factor podcast to hear my thoughts on this very important topic. I share some solid reasons that you need to think twice about what you post. I also provide some […]
It’s probably fair to say that things like reputation and influence are kind of important on the web, and in particular with the rise of social media. Whilst I’ve written previously about the risks involved in judging content on the credibility of the author rather than the content itself, it would be naive to think […]
An organization’s reputation is critical to their success (in almost every case). A smart CEO and her board pay attention to the organization’s reputation and take care to nurture, protect and grow it. A new survey by Deloitte reinforces that obvious truth and states one other truth that should be obvious to us all: “reputation […]
Jascha Kaykas-Wolff, CMO of BitTorrent, Inc, the leading peer-to-peer file-sharing network, will provide his point of view using practical examples from decades of marketing experience. As a pioneer in social media marketing analytics and a published …
Travelers have come to expect reading reviews – in fact, 53% of TripAdvisor users will not book a hotel that has no reviews – with 80% of them reading between 6-12 reviews on average before making a decision. Here are a few tips and tricks for travel brands to make the most of their online […]
At the time of writing, most companies and institutions are aware of thedamage that negative online conversations can do to their reputation and, as a result, to their operations and bottom line. In response, many have put in place some kind of monitoring system to track online mentions of concern or have hired a paid […]
Does your business do any vetting or training of the people who write in your name? Too many focus on price over quality. Your writers may have no idea how to attribute information they include in their content. Check your content now using a service like Plagiarism Detect or Copyscape. read more